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Understanding digital marketing : marketing strategies for engaging the digital generation

Ryan, Damian - 2017 - Fourth edition

"The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to...

Persistent link: https://www.econbiz.de/10011544275

Understanding digital marketing : a complete guide to engaging customers and implementing successful digital campaigns

Ryan, Damian - 2021 - Fifth edition

Persistent link: https://www.econbiz.de/10012618413

Bedeutung und strategisches Management von Brand Communities

Loewenfeld, Fabian von; Perrey, Jesko; Schröder, Jürgen - In: Marken im Internet : Herausforderungen und rechtliche …, (pp. 295-320). 2007

Persistent link: https://www.econbiz.de/10003530269

The social media transformation process : curating content into strategy

Kilgour, Mark; Sasser, Sheila L.; Larke, Roy - In: Corporate communications : an international journal 20 (2015) 3, pp. 326-343

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Brand innovation and social media : knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability

Bang, Nguyen; Yu, Xiaoyu; Melewar, T. C.; Chen, Junsong - In: Industrial marketing management : the international … 51 (2015), pp. 11-25

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The competitiveness of CSR communication strategy in social media

Jamali, Reza; Moshabaki, Asghar; Kordnaeij, Asadollah - In: International journal of business information systems : … 21 (2016) 1, pp. 1-16

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Enhancing organizational capacity through the use of social media

Sun, Rui; Asencio, Hugo; Reid, Julie - In: Cases on strategic social media utilization in the …, (pp. 262-300). 2015

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Understanding digital marketing : marketing strategies for engaging the digital generation

Ryan, Damian - 2014 - 3. ed.

The bestselling Understanding Digital Marketing is the ultimate guide to digital marketing. It demonstrates how to harness the power of digital media and deals with every key topic and channel in detail. Thoroughly revised throughout it covers all key topics including social media, SEO, email...

Persistent link: https://www.econbiz.de/10010481007

Facebook, Twitter et le web social : les nouvelles opportunités de business ; stratégie, marketing, meilleures pratiques

Fraysse, Emmanuel - 2011 - 2. éd.

Persistent link: https://www.econbiz.de/10009269607

Understanding digital marketing : marketing strategies for engaging the digital generation

Ryan, Damian; Jones, Calvin - 2012 - 2nd ed

Persistent link: https://www.econbiz.de/10009512903

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