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Social Web
Consumer behaviour
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Um, Nam-Hyun
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European journal of marketing
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International journal of internet marketing and advertising : IJIMA
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Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
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The effects of social presence, contextual congruence and source credibility in evaluation of online advertising on news websites
Um, Nam-Hyun
- In:
International journal of internet marketing and …
11
(
2017
)
1
,
pp. 64-82
Persistent link: https://www.econbiz.de/10011742798
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2
Antecedents and consequences of consumers' attitude toward social commerce sites
Um, Nam-Hyun
- In:
Journal of promotion management : innovations in …
25
(
2019
)
4
,
pp. 500-519
Persistent link: https://www.econbiz.de/10012179042
Saved in:
3
Free tumbler in Snapchat vs coffee tasting ticket in Instagram : the impact of gift type and message type on B2C gift-giving on different social media platforms
Kim, Dong Hoo
;
Lee, So Young
;
Sung, Yoon Hi
;
Um, Nam-Hyun
- In:
European journal of marketing
56
(
2022
)
8
,
pp. 2369-2390
Persistent link: https://www.econbiz.de/10013457354
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