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Management von Kundenbeziehungen durch Brand Communities
Herrmann, Andreas; Algesheimer, René; Landwehr, Jan … - In: Management von Kundenbeziehungen : Perspektiven - …, (pp. 469-484). 2010
Persistent link: https://www.econbiz.de/10003934484
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Die Crowd macht gleich
Herrmann, Andreas; Hildebrand, Christian; Häubl, Gerald; … - In: Harvard-Business-Manager : das Wissen der Besten 35 (2013) 9, pp. 6-9
Persistent link: https://www.econbiz.de/10009783425
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When social media can be bad for you : community feedback stifles consumer creativity and reduces satifaction with self-designed products
Hildebrand, Christian; Häubl, Gerald; Hermann, Andreas; … - In: Information systems research : ISR 24 (2013) 1, pp. 14-29
Persistent link: https://www.econbiz.de/10009736934