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C2C value creation : social anxiety and retail environment

Becker, Larissa Carine Braz; Santos, Cristiane Pizzutti dos - In: Journal of research in interactive marketing : … 11 (2017) 4, pp. 398-415

Persistent link: https://www.econbiz.de/10011813293

Nostalgia in on-line brand communities

Koetz, Clara; Tankersley, John Daniel - In: Journal of business strategy 37 (2016) 3, pp. 22-29

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Destigmatisation through social sharing of emotions and empowerment : the case of disabled athletes and consumers of disability sports

Matson-Barkat, Sheila; Puncheva-Michelotti, Petya; … - In: Journal of business research : JBR 149 (2022), pp. 77-84

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Antecedents of early adoption and use of social media networks for stakeholder communications : evidence from franchising

Perrigot, Rozenn; Kacker, Manish; Basset, Guy; Cliquet, … - In: Journal of small business management : JSBM ; a joint … 50 (2012) 4, pp. 539-565

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Antecedents of Early Adoption and Use of Social Media Networks for Stakeholder Communications : Evidence from Franchising

Perrigot, Rozenn; Kacker, Manish; Basset, Guy; Cliquet, … - 2014

The motivation for this paper arises from the importance of stakeholder communications for firms and the rapid emergence of social media networks as a means of such communications. Our purpose is to understand the early adoption and use of social media networks for such communications by firms...

Persistent link: https://www.econbiz.de/10014179411