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Sustainability advocacy antecedents : how social media content influences sustainable behaviours among Generation Z

Confetto, Maria Giovanna; Covucci, Claudia; Addeo, Felice; … - In: Journal of consumer marketing 40 (2023) 6, pp. 758-774

Persistent link: https://www.econbiz.de/10014332334

How green social network affordances enhance pro-environmental behaviour?

Nivedhitha, K. S.; Pasricha, Palvi; Vilma, G. Angelin - In: International journal of consumer studies 48 (2024) 2, pp. 1-29

Persistent link: https://www.econbiz.de/10014531660

How does social media impact consumers' sustainable purchase intention?

Arora, Nilesh; Rana, Meghna; Prashar, Sanjeev - In: Review of marketing science 21 (2023) 1, pp. 143-168

Persistent link: https://www.econbiz.de/10014364904

Unveiling everyday reflexivity tactics in a sustainable community

Casey, Katherine; Lichrou, Maria; O'Malley, Lisa - In: Journal of macromarketing : examining the interactions … 37 (2017) 3, pp. 227-239

Persistent link: https://www.econbiz.de/10011750534

Media and sustainable apparel buying intention

Lenne, Orpha de; Vandenbosch, Laura - In: Journal of fashion marketing and management 21 (2017) 4, pp. 483-498

Persistent link: https://www.econbiz.de/10011795872

Antecedents of sustainable fashion apparel purchase behavior

Kautish, Pradeep; Khare, Arpita - In: Journal of consumer marketing 39 (2022) 5, pp. 475-487

Persistent link: https://www.econbiz.de/10013399691

Investigating the determinants of using clothing subscription rental services : a perspective from Chinese young consumers

Myin, Mon Thu; Su, Jin; Wu, Huicheng; Shen, Haina - In: Young consumers : insight and ideas for responsible … 24 (2023) 1, pp. 95-113

Persistent link: https://www.econbiz.de/10014246040

Sustainable behaviour and social media : a study of centennials attitudes towards sustainable advertising

Aggarwal, Vivek; Yadav, Prashant Dev; Singh, Vinod Kumar; … - In: World review of entrepreneurship, management and … 17 (2021) 6, pp. 777-794

Persistent link: https://www.econbiz.de/10012694154

Social media and sustainable purchasing attitude : role of trust in social media and environmental effectiveness

Zafar, Abaid Ullah; Shen, Jie; Ashfaq, Muhammad; … - In: Journal of retailing and consumer services 63 (2021), pp. 1-12

Persistent link: https://www.econbiz.de/10012666038

Measuring Youth Perceptions in the Direction of Brands on Digital Media Using Netnography

Farooqi, Raheel - 2021

This study explores and observe the motivations of youth in digital culture which influence them to follow and interact … with brands on digital media through netnography. This technique try to adopt patron notion of youth in digital culture … which influence them for youth follow brands official pages for the purpose of being up to date with brands offerings for …

Persistent link: https://www.econbiz.de/10014087444

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