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Implications on the use of social media for pre-purchase information searches for automobiles

Mahrous, Abeer A. - In: International journal of technology marketing : IJTMkt 11 (2016) 3, pp. 254-275

Persistent link: https://www.econbiz.de/10011628221

Control and power in online consumer tribes : the role of confessions

Yngfalk, Anna Fyrberg; Cova, Bernard; Pace, Stefano; … - 2013

Persistent link: https://www.econbiz.de/10010239556

Typenbasierte Integration von Markengemeinschaften : Ansätze eines strategischen Community Marketing

Wenzel, Melanie - 2016

Persistent link: https://www.econbiz.de/10011453592

The impact of social networking sites on luxury vehicles purchase decision process in Gulf Cooperation Council countries

Al-Abdallah, Ghaith Mustafa; Khair, Nadine; Elmarakby, Reyad - In: Journal of international consumer marketing 33 (2021) 5, pp. 559-577

Persistent link: https://www.econbiz.de/10012650585

Consumers' decision-making and satisfaction in the center of mass customization systems in the automotive industry

Hasenmaile-Aspin, Johanna - 2022

Persistent link: https://www.econbiz.de/10013349235

Consumer-based brand equity (CBBE) and the role of social media communications : qualitative findings from the Malaysian automotive industry

Ridwan Adetunji Raji; Sabrina Mohd Rashid; Sobhi Mohd Ishak - In: Journal of marketing communications 25 (2019) 5, pp. 511-534

Persistent link: https://www.econbiz.de/10012203331

How to identify product defects and segment consumer groups on an online auto forum

Sun, Bing; Mao, Hongying; Yin, Chengshun - In: International journal of consumer studies 46 (2022) 6, pp. 2270-2287

Persistent link: https://www.econbiz.de/10013412139

The role of customer engagement in cultivating relationships with automotive Facebook brand pages

de Silva, Thanuka Mahesha - 2021

The study aims to provide a theoretical framework of how information, entertainment, and social interaction value associated with automotive Facebook brand pages in Sri Lanka (FBPs) influence customer engagement behaviors (CEBs), and further, how CEB is likely to result in FBP-specific...

Persistent link: https://www.econbiz.de/10014088068

Mobile Communities für Automobilhersteller : Grundlagen, Potenziale, Gestaltung und Bewertung

Steidle, Markus - 2013

Persistent link: https://www.econbiz.de/10009779371

Learning to be a platform owner : how BMW enhances app development for cars

Weiss, Niklas; Wiesche, Manuel; Schreieck, Maximilian; … - In: IEEE transactions on engineering management : EM 69 (2022) 6,2, pp. 4019-4035

Persistent link: https://www.econbiz.de/10013548823

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