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Social Web
Consumer behaviour
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Luna-Nevarez, Cuauhtemoc
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Handbook of research on business social networking ; Vol. 2
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of current issues and research in advertising : JCIRA
1
Journal of internet commerce
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ECONIS (ZBW)
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Consumer attitudes toward social network advertising
Luna-Nevarez, Cuauhtemoc
;
Torres, Ivonne M.
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011304695
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2
Transforming health care : empowering therapeutic communities through technology-enhanced narratives
Tian, Kelly
;
Sautter, Pookie
;
Fisher, Derek
;
Fischbach, …
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
2
,
pp. 237-260
Persistent link: https://www.econbiz.de/10010401143
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3
The rise of the virtual reality (VR) marketplace : exploring the antecedents and consequences of consumer attitudes toward v-commerce
Luna-Nevarez, Cuauhtemoc
;
McGovern, Enda F.
- In:
Journal of internet commerce
20
(
2021
)
2
,
pp. 167-194
Persistent link: https://www.econbiz.de/10012514127
Saved in:
4
Improving the effectiveness of advertising in Internet social networking
Rejón-Guardia, Francisco
;
Sánchez-Fernández, Juan
; …
-
2012
Persistent link: https://www.econbiz.de/10009488306
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