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Reputation and brand management by political parties : party vetting of election candidates in Canada
Marland, Alexander J.; DeCillia, Brooks - In: Journal of nonprofit & public sector marketing 32 (2020) 4, pp. 342-363
Persistent link: https://www.econbiz.de/10012289893
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Strategic personal branding : and how it pays off
Rangarajan, Deva; Gelb, Betsy D.; Vandaveer, Amy - In: Business horizons 60 (2017) 5, pp. 657-666
Persistent link: https://www.econbiz.de/10011771709
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Balancing acts : managing employees and reputation in social media
Rokka, Joonas; Karlsson, Katariina; Tienari, Janne - In: Journal of marketing management : MM 30 (2014) 7/8, pp. 802-827
Persistent link: https://www.econbiz.de/10010375792
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Real-time brand reputation tracking using social media
Rust, Roland T.; Rand, William; Huang, Ming-Hui; … - In: Journal of marketing 85 (2021) 4, pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
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Building corporate reputation through social media marketing efforts : the mediating role of corporate brand credibility
Garanti, Zanete; Igbudu, Nicholas; Popoola, Temitope; … - In: International journal of internet marketing and … 17 (2022) 3/4, pp. 370-393
Persistent link: https://www.econbiz.de/10014318231
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The impact of user-generated fake news on brand equity : moderating mechanisms of brand attitude and corporate reputation
Stiehler-Mulder, Beate E.; Maduku, Daniel K. - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 146-171
Persistent link: https://www.econbiz.de/10014340168
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Corporate reputation in the era of Web 2.0 : the case of Primark
Jones, Brian; Temperley, John; Lima, Anderson - In: Journal of marketing management : MM 25 (2009) 9/10, pp. 927-939
Persistent link: https://www.econbiz.de/10003902389
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To be familiar or to be there? : the roles of brand familiarity and social presence on web store image and online purchase intention
Fan, Xiaoping; Liu, Feng; Zhang, Jia - In: International journal of electronic marketing and … 5 (2012/13) 3, pp. 199-221
Persistent link: https://www.econbiz.de/10009746615
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Communicating corporate brands through social media : an exploratory study
Vernuccio, Maria - In: International journal of business communication : IJBC … 51 (2014) 3, pp. 211-233
Persistent link: https://www.econbiz.de/10010378782
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Using social media to communicate employer brand identity : the impact on corporate image and employer attractiveness
Kissel, Patrick; Büttner, Marion - In: The journal of brand management : an international journal 22 (2015) 9, pp. 755-777
Persistent link: https://www.econbiz.de/10011438530