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Social Web
Werbung
13,792
Advertising
11,261
Werbewirkung
3,864
Advertising effects
3,803
Costa Rica
3,224
Consumer behaviour
3,053
Konsumentenverhalten
2,944
Internet marketing
1,863
Online-Marketing
1,861
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1,512
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1,471
advertising
1,400
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1,086
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1,028
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1,026
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957
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915
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867
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805
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784
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679
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664
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580
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573
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472
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467
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466
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446
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426
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366
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364
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359
Target group
344
Competition
336
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306
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302
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Fogel, Joshua
7
Arora, Taanika
5
Choi, Yung Kyun
5
Pitt, Leyland F.
5
Pittman, Matthew
5
Berthon, Pierre R.
4
Campbell, Colin
4
Chiou, Lesley
4
Cho, Chang-Hoan
4
Hudders, Liselot
4
Kerr, Gayle
4
Poels, Karolien
4
Quinn, Martin
4
Schweidel, David A.
4
Seiler, Stephan
4
Tucker, Catherine E.
4
Yang, Yanwu
4
Yoon, Sukki
4
Adeola, Ogechi
3
Agarwal, Bhawna
3
Arora, Nilesh
3
Bang Nguyen Viet
3
Buzeta, Cristian
3
Chen, Huan
3
Dodoo, Naa Amponsah
3
Dwivedi, Yogesh Kumar
3
Fossen, Beth L.
3
Gordon, Brett R.
3
Hayes, Jameson L.
3
Huang, Yan
3
Jiménez-Martínez, Antonio
3
Kim, Jooyoung
3
King, Karen Whitehill
3
Li, Minqiang
3
Li, Zhiyong
3
Lou, Chen
3
Madio, Leonardo
3
Milne, George R.
3
Nan, Guofang
3
Nguyen Yen Thi Hoang
3
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Springer Fachmedien Wiesbaden
4
IGI Global
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
American Marketing Association
1
Edward Elgar Publishing
1
ICORIA <16., 2017, Gent>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
National Bureau of Economic Research
1
Peter Lang GmbH
1
Universität Bremen
1
WK, Verein zur Förderung der Wirtschaftskommunikation
1
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International journal of advertising : the review of marketing communications
42
International journal of internet marketing and advertising : IJIMA
22
Journal of promotion management : innovations in planning and applied research
19
Journal of business research : JBR
14
Journal of advertising research
12
Journal of marketing communications
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of retailing and consumer services
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Psychology & marketing
9
Journal of current issues and research in advertising
8
Journal of advertising : official publication of the American Academy of Advertising
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Cogent business & management
6
Journal of advertising
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
CESifo working papers
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Springer eBook Collection
5
Young consumers : insight and ideas for responsible marketers
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
Journal of internet commerce
4
Journal of marketing
4
Research
4
Technological forecasting & social change : an international journal
4
Corporate communications : an international journal
3
European journal of marketing : EJM
3
International journal of electronic commerce : IJEC
3
International journal of technology marketing : IJTMkt
3
Internet policy review : journal on internet regulation
3
Journal of consumer behaviour
3
Journal of customer behaviour
3
Journal of electronic commerce research : JECR
3
Journal of global marketing
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
The journal of applied business research
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Discussion papers / CEPR
2
Documentos de trabajo
2
Electronic commerce research
2
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ECONIS (ZBW)
580
EconStor
1
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1
Tracking back-talk in consumer-generated
advertising
: an analysis of two interpretative approaches
Campbell, Colin
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 224-238
Persistent link: https://www.econbiz.de/10009127057
Saved in:
2
XIPAX - the ad community
Böck, Stefan
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
54
(
2008
)
3
,
pp. 38-40
Persistent link: https://www.econbiz.de/10003756047
Saved in:
3
Social Media-Instrumente als neue Produkte einer Public-Relations-Agentur
Mathauer, Veit
- In:
Twitter-Marketing : wer mitmacht, gewinnt!
,
(pp. 101-119)
.
2010
Persistent link: https://www.econbiz.de/10008668719
Saved in:
4
Evolution of strategy and commercial relationships for social media platforms : the case of YouTube
Song, Sonya Yan
;
Wildman, Steven S.
- In:
Handbook of social media management : value chain and …
,
(pp. 619-632)
.
2013
Persistent link: https://www.econbiz.de/10009763877
Saved in:
5
New marketing communication in social media business
Mühl-Benninghaus, Wolfgang
- In:
Handbook of social media management : value chain and …
,
(pp. 143-160)
.
2013
Persistent link: https://www.econbiz.de/10009762891
Saved in:
6
Agency-generated research of consumer-generated content : the risks, best practices, and ethics
Dickinson-Delaporte, Sonia
;
Kerr, Gayle
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 469-478
Persistent link: https://www.econbiz.de/10010481162
Saved in:
7
Eventagentur 2.0 - the next generation : wie Social Media die Kommunikationsanforderungen an Kunden und Agenturen verändert
Cramer, Peter
- In:
Event-Marketing : Trends und Entwicklungen
,
(pp. 117-125)
.
2011
Persistent link: https://www.econbiz.de/10009236044
Saved in:
8
Regulating online
advertising
: the benefit of qualitative insights
Harker, Debra
- In:
Qualitative market research : an international journal
11
(
2008
)
3
,
pp. 295-315
Persistent link: https://www.econbiz.de/10003746548
Saved in:
9
Globalisation of
advertising
: an overview of trends and issues
Sinclair, John
- In:
Global advertising practice in a borderless world
,
(pp. 12-21)
.
2017
Persistent link: https://www.econbiz.de/10011668009
Saved in:
10
An economic analysis of platform protection in the presence of content substitutability
Nan, Guofang
;
Yao, Lina
;
Ho, Yi-Chun
;
Li, Zhiyong
;
Li, …
- In:
Journal of management information systems : JMIS
36
(
2019
)
3
,
pp. 1002-1036
Persistent link: https://www.econbiz.de/10012198632
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