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Internet of Things : convenience vs. privacy and secrecy

Weinberg, Bruce D.; Milne, George R.; Andonova, Yana G.; … - In: Business horizons 58 (2015) 6, pp. 615-624

Persistent link: https://www.econbiz.de/10011392834

Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products

Verhoef, Peter C.; Stephen, Andrew T.; Kannan, P. K.; … - In: Journal of interactive marketing : a quarterly … 40 (2017), pp. 1-8

Persistent link: https://www.econbiz.de/10011777290

Kocas, Cenk; Akkan, Can - In: International journal of electronic commerce : IJEC 20 (2015/2016) 3, pp. 384-407

Persistent link: https://www.econbiz.de/10011497353

Design of free-to-play mobile games for the competitive marketplace

Civelek, Ismail; Liu, Yipeng; Marston, Sean R. - In: International journal of electronic commerce : IJEC 22 (2018) 2, pp. 258-288

Persistent link: https://www.econbiz.de/10011856660

Pricing and content development for online media platforms regarding consumer homing choices

Wu, Cheng-Han; Chiu, Yun-Yao - In: European journal of operational research : EJOR 305 (2023) 1, pp. 312-328

Persistent link: https://www.econbiz.de/10013479198

Predicting consumer preferences in electronic market based on IoT and Social Networks using deep learning based collaborative filtering techniques

Shamshoddin, Sadaf; Khader, Jameel; Gani, Showkat - In: Electronic commerce research 20 (2020) 2, pp. 241-258

Persistent link: https://www.econbiz.de/10012224078

Handbook of research on IoT, digital transformation, and the future of global marketing

El-Gohary, Hatem (ed.); Edwards, David J. (ed.); … - 2021

"This book offers an understanding of the different current digital age marketing trends with an aim to link industry with academia by providing useful insights on how to improve businesses ability in creating and maximizing customers' value and loyalty"--

Persistent link: https://www.econbiz.de/10013448847

Exploring determinants of engagement in the use of IoT for healthcare during the COVID-19 pandemic : a fear-driven perspective

Samhale, Khalid; Ladwein, Richard; Samhale, Soukaina - In: Digital business 4 (2024) 1, pp. 1-11

engagement in the use of Internet of Things (IoT) devices for healthcare. While prior research has examined the adoption of IoT … the Internet of Things for health. The mediating role of the desire for self-care in the relationship between fear and …

Persistent link: https://www.econbiz.de/10015052136

Internet of Things: effectiveness of instant messengers on consumer behaviour as a digital marketing channel

Rangaswamy, Easwaramoorthy; Ling, Stephanie Lim Mei; … - In: Corporate Practices: Policies, Methodologies, and …, (pp. 205-229). 2024

Persistent link: https://www.econbiz.de/10014563877

Internet of Things (IoT), heterogeneous virtual networks and the future of the Internet

Knieps, Günter - In: The future of the internet : innovation, integration …, (pp. 19-32). 2019

Persistent link: https://www.econbiz.de/10012222221

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