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Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.; Spaid, Brian I.; Breazeale, Michael; … - In: Business horizons 61 (2018) 3, pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
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Title redacted : the impact of negative online review censorship
Stevens, Jennifer L.; Esmark Jones, Carol L.; … - In: The journal of product & brand management 31 (2022) 4, pp. 570-585
Persistent link: https://www.econbiz.de/10013393663
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Influence of social media posts on service performance
Esmark Jones, Carol L.; Waites, Stacie; Stevens, Jennifer L. - In: The journal of services marketing 36 (2022) 2, pp. 283-296
Persistent link: https://www.econbiz.de/10013407485
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Intercollegiate social media education ecosystem
Abney, Alexandra K.; Cook, Laurel A.; Fox, Alexa K.; … - In: Journal of marketing education : JME 41 (2019) 3, pp. 254-269
Persistent link: https://www.econbiz.de/10012113981
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Desperately seeking customer engagement : the five-sources model of brand value on social media
Piven, Inna P.; Breazeale, Michael - In: Analyzing the strategic role of social networking in …, (pp. 283-313). 2017
Persistent link: https://www.econbiz.de/10011531130
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Conceptualizing the brand in social media community : the five sources model
Davis, Robert; Piven, Inna; Breazeale, Michael - In: Journal of retailing and consumer services 21 (2014) 4, pp. 468-481
Persistent link: https://www.econbiz.de/10010388551
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Fueling and cooling firestorms : how online community members enable and disable online negative e-WOM
Hancock, Tyler; Breazeale, Michael; Adams, Frank G.; … - In: The journal of product & brand management 32 (2023) 2, pp. 286-304
Persistent link: https://www.econbiz.de/10013552957