Part I Affecting customers: Chapter 1 Introducing affect: Creating enduring engagements -- Chapter 2 Customer drivers: Emotion, affect and the hedonic pursuit -- Part II Affective compan: Chapter 3 Digital connections: Stimulus, channels, touchpoints and typologies -- Chapter 4 Digital business:...

Unsere heutige Wirtschaft ist noch überwiegend durch Konkurrenzdenken geprägt. Das Buch ... zeigt eine andere Zukunft: Je mehr "Wir-Orientierung“ Unternehmen an den Tag legen, desto intelligenter, kreativer, nachhaltiger und erfolgreicher werden sie. Open Source, Wikipedia, Social...

Intro -- Affected -- Contents -- Foreword -- About the authors -- Preface -- Part I Affecting customers -- Chapter 1 Introducing affect: Creating enduring engagements -- Design thinking -- Affect and companies -- Kodak's missed moment -- Second that emotion -- Defining affect -- The affect...

Introduction -- Part One: Technology Application in the Asian Tourism Industry: Concepts and Applications -- Part Two: Technology Application in the Asian Tourism Industry: Marketing Contexts -- Part Three: Technology Application in the Asian Tourism Industry: The Purposes of Social Media --...