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Do digital natives recognize digital influence? : generational differences and understanding of social media influencers
Childers, Courntey Carpenter; Boatwright, Brandon - In: Journal of current issues and research in advertising 42 (2021) 4, pp. 425-442
Persistent link: https://www.econbiz.de/10012695171
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Social networks and media brands : exploring the effect of media brands' perceived social network usage on audience relationship
Chan-Olmsted, Sylvia M.; Cho, Moonhee; Yim, Mark Yi-cheon - In: Handbook of social media management : value chain and …, (pp. 737-749). 2013
Persistent link: https://www.econbiz.de/10009763845
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Nonprofits' use of Facebook : an examination of organizational message strategies
Cho, Moonhee; Schweickart, Tiffany - In: Public relations in the nonprofit sector : theory and …, (pp. 281-295). 2015
Persistent link: https://www.econbiz.de/10010481103