Understanding consumer behavior in media advertising enables companies to effectively direct marketing activities toward the target market. Today, companies are expected to continually communicate with current and potential customers. Although online advertising methods are a relatively new...

Myanmar has experienced a series of total and partial internet shutdowns since the military coup in February 2021. These restrictions have varied in intensity across the country and over time, ranging from the complete shutdown of all wireless broadband services and nightly shutdowns of fixed...

Myanmar has experienced a series of total and partial internet shutdowns since the military coup in February 2021. These restrictions have varied in intensity across the country and over time, ranging from the complete shutdown of all wireless broadband services and nightly shutdowns of fixed...

Instagram’s growth has drawn the interest of many corporations that are searching for new ways to boost their customer relationships. Given the rapid adoption of Instagram marketing and the inadequate research in that field, the objective of this paper is to examine whether "following" brands...

This study highlights the contribution of the role of social media in supporting customer involvement for service innovation. It is commonplace that many service firms and processes have characteristics that differ from manufacturing. Analyzing the literature, we note that there are many...