Der Wandel zur Mitmachgesellschaft -- Nutzung der Schwarmintelligenz -- Spezifika neuer Geschäftsmodelle im Web 2.0 -- Arten des Crowdfunding und hybride Modelle -- Rechtliche Lage der Crowdfunding-Plattformen -- Crowdfunding und Steuern -- Schwachstellen des Crowdfundings -- Crowdfunding in...

Over the last years, several reports highlighted the market power of very large online platforms that are gatekeeping intermediaries between businesses and consumers, and the difficulty for classic competition policy tools to deal effectively with anti-competitive practices in these platforms....

Creating websites and social media marketing is an integral part of business activities in companies. The emergence of modern technologies has caused major changes in the operation of companies. Websites and social networks have become extremely popular because they offer many opportunities to...