Narrow search
Showing 1 - 8 of 8
Cover Image
Engagement and reactions of brand posts on brand fan pages in Facebook : an investigation of brand posts' characteristics
Antoniadis, Ioannis; Assimakopoulos, Costas; … - In: International journal of internet marketing and … 15 (2021) 4, pp. 352-367
Persistent link: https://www.econbiz.de/10012670664
Cover Image
Social network analysis and social capital in marketing : theory and practical implementation
Antoniadis, Ioannis; Charmantzi, Anna - In: International journal of technology marketing : IJTMkt 11 (2016) 3, pp. 344-359
Persistent link: https://www.econbiz.de/10011628248
Cover Image
Attitudes of college students towards online advertisement in social networking sites : a structural equation modelling approach
Antoniadis, Ioannis; Assimakopoulos, Costas; Koukoulis, … - In: International journal of internet marketing and … 13 (2019) 2, pp. 137-154
Persistent link: https://www.econbiz.de/10012105485
Cover Image
What affects the level of social networking site daily usage? : an empirical analysis of Greek university students
Antoniadis, Ioannis; Saprikis, Vaggelis; Koukoulis, Ioannis - In: International journal of e-business research : an … 16 (2020) 1, pp. 47-59
Persistent link: https://www.econbiz.de/10012212760
Cover Image
Effective social media marketing strategy : Facebook as an opportunity for universities
Assimakopoulos, Costas; Antoniadis, Ioannis; Kayas, … - In: International journal of retail & distribution management 45 (2017) 5, pp. 532-549
Persistent link: https://www.econbiz.de/10011706974
Cover Image
Patterns of usage of social network sites : the case of YouTube
Antoniadis, Ioannis; Saprikis, Vaggelis; Karteraki, Eirini - In: MIBES transactions : international journal ; … 12 (2018) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10011958012
Cover Image
Revolutionizing governance : leveraging blockchain and social media for transparency and public value in public organizations
Xanthopoulou, Panagiota; Antoniadis, Ioannis; Saprikis, … - In: Non-Profit Organisations, Volume IV : Structures, …, (pp. 283-307). 2024
Persistent link: https://www.econbiz.de/10015064157
Cover Image
Digital reforms in the Greek public sector : using block chain technologies and social media for open governance and value creation
Xanthopoulou, Panagiota; Antoniadis, Ioannis; Saprikis, … - In: International review on public and non-profit marketing 21 (2024) 3, pp. 757-787
Persistent link: https://www.econbiz.de/10015080807