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Examination of community identification and interpersonal trust on continuous use intention : evidence from experienced online community members

Tsai, Jacob Chia-An; Hung, Shin-Yuan - In: Information & management : the internat. journal of … 56 (2019) 4, pp. 552-569

Persistent link: https://www.econbiz.de/10012028925

Modelling the determinants of a simulated experience in a virtual retail store and users' product purchasing intentions

Papagiannidis, Savvas; Pantano, Eleonora; See-to, Eric W. K. - In: Journal of marketing management : MM 29 (2013) 13/14, pp. 1462-1492

Persistent link: https://www.econbiz.de/10010230176

Travel recommendation system based on trust using hybrid neuro-fuzzy : a study of potential trust in blog and Facebook

Nurul Akhmal Mohd Zulkefli; Baharum Baharudin - In: International journal of business information systems : … 20 (2015) 3, pp. 289-309

Persistent link: https://www.econbiz.de/10011518845

Customer integration 4.0 : leveraging customer knowledge in innovation processes by using digital technologies

Füller, Kathrin Jasmin - 2017

Persistent link: https://www.econbiz.de/10011809713

Social media applications framework : a lexical analysis of users online reviews

Azhari, Abdullah; Fang, Xiaowen - In: International journal of services and standards 12 (2017/2018) 2, pp. 140-162

Persistent link: https://www.econbiz.de/10011877087

Social commerce users' optimal experience : stimuli, response and culture

Herrando, Carolina; Jiménez Martínez, Julio; Martín … - In: Journal of electronic commerce research : JECR 20 (2019) 4, pp. 199-218

Persistent link: https://www.econbiz.de/10012153986

The influence of scent on virtual reality experiences : the role of aroma-content congruence

Flavián Blanco, Carlos; Ibáñez-Sánchez, Sergio; … - In: Journal of business research : JBR 123 (2021), pp. 289-301

Persistent link: https://www.econbiz.de/10012430512

Open innovation in digital healthcare : users' discrimination between certified and non-certified mHealth applications

Gessa, Ana; Jiménez, Amor; Sancha, Pilar - In: Journal of open innovation : technology, market, and … 6 (2020) 4/130, pp. 1-20

Mobile applications users consider it especially important to have quality certification, and particularly in an e-health context. However, if the app is certified, will user satisfaction be greater? This paper is intended to help answer that question. Therefore, with user satisfaction as a...

Persistent link: https://www.econbiz.de/10012315294

Marketing in the Metaverse : exploring marketing opportunities and potential pitfalls

Wannow, Stefanie; Beck, Chiara - In: Zukunft des Marketings, (pp. 57-76). 2023

Unternehmen aus verschiedenen Branchen wie Gaming, Reisen und Einzelhandel erkunden derzeit, welche Marketingpotenziale das Metaverse bietet. Es besteht jedoch noch große Unsicherheit über effektive Strategien in dieser neuen "Welt". Da die Forschung noch am Anfang steht, möchten wir zu einem...

Persistent link: https://www.econbiz.de/10014516198

Not all clicks are equal : detecting engagement with digital content

Zhou, Yayu; Calder, Bobby J.; Malthouse, Edward C.; … - In: Journal of media business studies 19 (2022) 2, pp. 90-107

Persistent link: https://www.econbiz.de/10013327902