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The impact of social media marketing for Indonesian SMEs sustainability : lesson from Covid-19 pandemic
Patma, Tundung Subali; Wardana, Ludi Wishnu; Wibowo, Agus; … - In: Cogent business & management 8 (2021) 1, pp. 1-16
technology adoption, social media marketing, and business sustainability. The study involved a quantitative approach with partial … the adoption of internet/e-business technology can be explained by perceived usefulness, perceived ease of use, and cost …. Furthermore, it has a link between internet/e-business technology, social media marketing, and SMEs’ sustainability. However, the …
Persistent link: https://www.econbiz.de/10012642577
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A comparison of user perceptions and frequency of use of social media to use of social media
Sago, Brad - In: International journal of management and marketing … 8 (2015) 1, pp. 15-29
Persistent link: https://www.econbiz.de/10011296849
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Factors influencing consumers' purchase intention towards online group buying in Malaysia
Yean Sien Liew; Mohammad Falahat - In: International journal of electronic marketing and … 10 (2019) 1, pp. 60-77
Persistent link: https://www.econbiz.de/10012036982
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An extended technology acceptance model for marketing strategies in social media
Nistor, George Cristian - In: The review of economic and business studies : REBS 12 (2019) 1, pp. 127-136
Persistent link: https://www.econbiz.de/10012177754
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Antecedents of online purchase intention in the context of social commerce
Shekhar, Rishabh; Jaidev, Uma Pricilda - In: International journal of applied management science : IJAMS 12 (2020) 1, pp. 68-95
Persistent link: https://www.econbiz.de/10012198991
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Social media as a tool to help select tourism destinations : the case of Malaysia
Lim Yan Hua; Thurasamy Ramayah; Teoh, Ai Ping; Jun-Hwa, … - In: Information systems management 34 (2017) 3, pp. 265-279
Persistent link: https://www.econbiz.de/10011804303
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Unlocking e-government adoption : exploring the role of perceived usefulness, ease of use, trust, and social media engagement in Vietnam
Trang Thi Uyen Nguyen; Phuong Van Nguyen; Hien Thi Ngoc … - In: Journal of open innovation : technology, market, and … 10 (2024) 2, pp. 1-10
E-government is a global project that uses information and communication technology to deliver services, with the goal of improving public interactions and encouraging open innovation. Although the adoption of e-government services is critical for reaping their benefits, insufficient attention...
Persistent link: https://www.econbiz.de/10014583254
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Blockchain technology awareness on social media : insights from twitter analytics
Mnif, Emna; Mouakhar, Khaireddine; Jarboui, Anis - In: The journal of high technology management research 32 (2021) 2, pp. 1-14
Persistent link: https://www.econbiz.de/10013207485
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Application of TAM model in teaching and learning : a behavioural study on social media
Sharma, Bhuvanesh Kumar; Pal, Vinod Kumar - In: International journal of management practice : IJMP 13 (2020) 4, pp. 478-497
Persistent link: https://www.econbiz.de/10012253752
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Technology acceptance model and stimulus-organism response for the use intention of consumers in social commerce
Choi, Youngkeun - In: International journal of e-business research : an … 15 (2019) 2, pp. 93-101
Persistent link: https://www.econbiz.de/10012007804