intellectual image of the respective user, and thus becomes a considerable buying reason during the pandemic. The objective of our … communication platforms is a good reason to buy books during the pandemic. In a mediation model, we empirically demonstrate that the …

Impact on consumer shopping behavior ramped up despite the fluctuations in the pandemic and lockdown in the past year … using social media marketing among fashion brands during the period of COVID-19 pandemic. This research primarily fixated on … individuals aged twenty-five to thirty-four years of age are more inclined to buy fashion-related products during this pandemic …