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Exploring the relationship between YouTube video optimisation practices and video rankings for online marketing : a machine learning approach

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Chances and Challenges of Digital Management : Proceedings of the International Scientific-Practical Conference (ISPC 2022)

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This book presents selected contributions to the International Scientific-Practical Conference 2022 (ISCP 2022) organized by East European University (Georgia) and E-Commerce Institute (Germany). It discusses the possibilities of digital management under current conditions, highlights recent...