We examine whether firms use social media to strategically disseminate financial information. Analyzing S&P 1500 firms' use of Twitter to disseminate quarterly earnings announcements, we find that firms are less likely to disseminate when the news is bad and when the magnitude of the bad news is...

We examine whether firms use social media to strategically disseminate financial information. Analyzing S&P 1500 firms' use of Twitter to disseminate quarterly earnings announcements, we find that firms are less likely to disseminate when the news is bad and when the magnitude of the bad news is...

We find evidence consistent with the notion that the broad non-exclusionary disclosure requirement of Reg-FD inhibits the adoption of new disclosure technologies. Our analyses exploit unanticipated SEC guidance (“Reg-SocMedia”) that outlined how social media channels could be used in...