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The effects of match-ups on the consumer attitudes toward internet celebrities and their live streaming contents in the context of product endorsement
Park, Hyun Jung; Lin, Li Min - In: Journal of retailing and consumer services 52 (2020), pp. 1-6
Persistent link: https://www.econbiz.de/10012132267
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A Bayesian network approach to examining key success factors of mobile games
Park, Hyun Jung; Kim, Sang Hoon - In: Journal of business research : JBR 66 (2013) 9, pp. 1353-1359
Persistent link: https://www.econbiz.de/10009755999