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~subject:"Social Web"
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All
Social Web
Werbung
13,843
Advertising
11,312
Hypothek
8,967
Mortgage
8,890
Werbewirkung
7,984
Advertising effects
7,758
Consumer behaviour
4,822
Konsumentenverhalten
4,725
USA
3,534
United States
3,299
Online-Marketing
2,704
Internet marketing
2,697
Theorie
2,670
Theory
2,619
Deutschland
1,610
Immobilienfinanzierung
1,519
Real estate finance
1,507
Immobilienpreis
1,499
Real estate price
1,476
Brand management
1,449
Markenführung
1,429
advertising
1,406
Kreditrisiko
1,398
Credit risk
1,396
Marketing
1,152
Germany
1,098
Markenimage
1,073
Brand image
1,066
Immobilienmarkt
952
Finanzkrise
934
Real estate market
927
Financial crisis
925
Marketingmanagement
915
Marketing management
899
Social web
882
Insolvenz
876
Insolvency
875
Zins
789
Kreditgeschäft
786
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489
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188
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712
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172
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664
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50
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50
Graue Literatur
32
Non-commercial literature
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26
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25
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14
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14
Sammelwerk
14
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7
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7
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4
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3
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1
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857
German
28
Polish
1
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Fogel, Joshua
7
Arora, Taanika
6
Chen, Huan
6
Choi, Yung Kyun
6
Noort, Guda van
6
Pitt, Leyland F.
6
Dodoo, Naa Amponsah
5
Fossen, Beth L.
5
Pittman, Matthew
5
Poels, Karolien
5
Schweidel, David A.
5
Tucker, Catherine
5
Tucker, Catherine E.
5
Yoon, Sukki
5
Berthon, Pierre R.
4
Campbell, Colin
4
Chiou, Lesley
4
Cho, Chang-Hoan
4
Dwivedi, Yogesh Kumar
4
Huang, Yan
4
Hudders, Liselot
4
Kerr, Gayle
4
Kim, Jooyoung
4
Li, Zhiyong
4
Liberini, Federica
4
Quinn, Martin
4
Russo, Antonio
4
Seiler, Stephan
4
Sen, Sandipan
4
Thorson, Esther
4
Yang, Yanwu
4
Adeola, Ogechi
3
Agarwal, Bhawna
3
Alsan, Marcella
3
Antheunis, Marjolijn L.
3
Arora, Nilesh
3
Banerjee, Abhijit V.
3
Bang Nguyen Viet
3
Bigné Alcañiz, J. Enrique
3
Breza, Emily
3
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National Bureau of Economic Research
4
Springer Fachmedien Wiesbaden
4
IGI Global
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
American Marketing Association
1
Edward Elgar Publishing
1
Fachhochschule Reutlingen / European School of Business
1
ICORIA <16., 2017, Gent>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
Nomos Verlagsgesellschaft
1
Peter Lang GmbH
1
Universität Bremen
1
WK, Verein zur Förderung der Wirtschaftskommunikation
1
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International journal of advertising : the review of marketing communications
51
International journal of internet marketing and advertising : IJIMA
35
Journal of business research : JBR
27
Journal of promotion management : innovations in planning and applied research
26
Journal of advertising research
23
Journal of marketing communications
21
Journal of retailing and consumer services
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
International journal of advertising : the quarterly review of marketing communications
16
Psychology & marketing
12
Journal of current issues and research in advertising
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Marketing intelligence & planning
11
Journal of advertising : official publication of the American Academy of Advertising
10
Cogent business & management
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
CESifo working papers
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
Journal of advertising
7
Journal of electronic commerce research : JECR
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Young consumers : insight and ideas for responsible marketers
6
Journal of internet commerce
5
Journal of marketing
5
Journal of promotion management : JPM
5
Springer eBook Collection
5
European journal of marketing : EJM
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Information systems research : ISR
4
International journal of electronic commerce : IJEC
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International journal of technology marketing : IJTMkt
4
Journal of marketing management : MM
4
NBER working paper series
4
Research
4
Technological forecasting & social change : an international journal
4
The journal of applied business research
4
The journal of brand management : an international journal
4
Advertising in new formats and media : current research and implications for marketers
3
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Source
All
ECONIS (ZBW)
882
EconStor
2
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884
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1
Utilizing self perception theory to explain social media behavior relative to print advertisement 2-D codes
Roehm, Michelle Lynn
;
Roehm, Harper Andrew
- In:
Business and Economic Research : BER
6
(
2016
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10011452446
Saved in:
2
Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea
Choi, Chang-Won
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10013177323
Saved in:
3
Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category
Anselmsson, Johan
;
Tunca, Burak
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 720-737
Persistent link: https://www.econbiz.de/10012203361
Saved in:
4
Comparing blogs with print ads for corporate branding : the role of source credibility
Vinuales, Gema
;
Sheinin, Daniel A.
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 168-183
Persistent link: https://www.econbiz.de/10012252814
Saved in:
5
Friend-zone with benefits : the parasocial
advertising
of Kim Kardashian
Lueck, Jennifer Anette
- In:
Journal of marketing communications
21
(
2015
)
2
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011302878
Saved in:
6
Personality types and Facebook
advertising
: an exploratory study
Clark, Lillian
;
Çallı, Levent
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 327-336
Persistent link: https://www.econbiz.de/10010385966
Saved in:
7
Korean consumer perspectives on social media
advertising
and intention to join brand pages
Muk, Alexander
;
Chung, Christina
;
Kim, Jonghoon
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
4
,
pp. 384-294
Persistent link: https://www.econbiz.de/10010438493
Saved in:
8
Blogs,
advertising
, and local-market movie box office performance
Gopinath, Shyam
;
Chintagunta, Pradeep K.
;
Venkataraman, …
- In:
Management science : journal of the Institute for …
59
(
2013
)
12
,
pp. 2635-2654
Persistent link: https://www.econbiz.de/10010234734
Saved in:
9
The impact of social media
advertising
on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
10
Consumer attitudes towards social network
advertising
: predictors and outcomes
Milakovic, Ivana Kursan
;
Mihić, Mirela
;
Boljat, Ivana
- In:
Market : review for marketing theory and practice
32
(
2020
),
pp. 83-97
Persistent link: https://www.econbiz.de/10012652686
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