Showing 1 - 10 of 237
This paper investigates how friendship relationships act as pipes, prisms, and herding signals in a large online Peer-to-Peer (P2P) lending site. By analyzing decisions of lenders, we find that friends of the borrower, especially close offline friends, act as financial “pipes” by lending...
Persistent link: https://www.econbiz.de/10013035717
To contribute to the debate on the role of social media in responsible business, this article explores blogger buzz in reaction to food companies’ press releases on health and obesity issues, considering the content and the level of fit between the CSR initiatives and the company. Findings...
Persistent link: https://www.econbiz.de/10014151637
In recent years, the food industry has been confronted with public concerns about health and obesity. And while companies are taking several measures in response, it is unclear to what extent they should communicate these policies or not. This is a topic left largely unexplored, but a crucial...
Persistent link: https://www.econbiz.de/10014167593
Peer-To-Peer advertising is the newest trend in the age of online advertising. The Facebook gift phenomenon or invention of Application directories in Orkut or rapidly increasing usage of Avatars in Second-Life, all lead to new market dynamics using the latest advertising mode. In this paper we...
Persistent link: https://www.econbiz.de/10014190009
This paper studies peer-to-peer (p2p) lending on the Internet. Prosper.com, the first p2p lending website in the US, matches individual lenders and borrowers for unsecured consumer loans. Using transaction data from June 1, 2006 to July 31, 2008, we examine what information problems exist on...
Persistent link: https://www.econbiz.de/10013067345
In dealing with the crisis, all institutions must react and urgently solve the problem, but a special challenge is to communicate with key publics, especially those publics that have suffered damage., What is imperative for public relations is fast and two-way communication. That is why digital...
Persistent link: https://www.econbiz.de/10013170135
We study an opinion formation game between a Designer and an Adversary. While the Designer creates the network, both these players can influence network nodes (agents) initially, with ties being broken in favor of the Designer. Final opinions of agents are a convex combination of own opinions...
Persistent link: https://www.econbiz.de/10012840433
This paper analyzes stock returns for biotechnology firms after initial public offering (IPO) and explores the effect of social media-specifically, Twitter-on these returns. The results indicate positive yet insignificant cumulative average abnormal returns (CAARs) of 1.97% in the first 25 days...
Persistent link: https://www.econbiz.de/10012628769
One of the most relevant and exciting issues in the latest decades in economics had been the asymmetric information and uncertainty, and their effects on market processes and efficiency. Some studies show that markets where information problems or/and uncertainty arise tend to be "networked",...
Persistent link: https://www.econbiz.de/10012012139
Early consumption of a product often benefits later consumers by revealing quality information. Inefficiency arises, however, because early consumers do not internalize the social value of their consumption. How could a platform that intermediates information between early and late consumers...
Persistent link: https://www.econbiz.de/10014237208