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Branding in the era of Web 2.0 (and beyond)

Taylor, David (ed.); Pentina, Iryna (ed.) - 2017

cover -- Guest editorial -- When perceived ability to influence plays a role: brand co-creation in Web 2.0 -- Taking a bite out of Apple: Jailbreaking and the confluence of brand loyalty, consumer resistance and the co-creation of value -- Like is a verb: exploring tie strength and casual brand...

Persistent link: https://www.econbiz.de/10013041872

Putting the "self" in selfies : how narcissism, envy and self-promotion motivate sharing of travel photos through social media

Taylor, David - In: Journal of travel and tourism marketing 37 (2020) 1, pp. 64-77

Persistent link: https://www.econbiz.de/10012289259

Branding in the era of Web 2.0 (and beyond)

Taylor, David (ed.); Pentina, Iryna (ed.) - 2017

Persistent link: https://www.econbiz.de/10011777341

Is more less, or is less more? : social media's role in increasing (and reducing) information overload from news sources

Taylor, David; Pentina, Iryna - In: The dark side of social media : a consumer psychology …, (pp. 147-175). 2018

Persistent link: https://www.econbiz.de/10011740534