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Determinants of word-of-mouth influence in sport viewership
Asada, Akira; Ko, Yong Jae - In: Journal of sport management : the official journal of … 30 (2016) 2, pp. 192-206
Persistent link: https://www.econbiz.de/10011489242
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Batting outside the field : examining e-engagement behaviors of IPL fans
Pandey, Jatin; Hassan, Yusuf - In: Journal of global information management 30 (2022) 5, pp. 1-17
Persistent link: https://www.econbiz.de/10012799490
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A study on twitter sentiment analysis in Tokyo 2020 Olympic
Veerasamy, Senthil; Goswami, Susobhan - In: Smart analytics, artificial intelligence and …, (pp. 233-242). 2023
Persistent link: https://www.econbiz.de/10014321522
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Cultural differences in sports fan engagement on Facebook : a comparison of Australian and Indian cricket league
Annamalai, Balamurugan; Shabbirhusain RV; … - In: International journal of sport management and marketing … 22 (2022) 1/2, pp. 120-141
Persistent link: https://www.econbiz.de/10012990313
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Impact of Facebook marketing on Lebanese athletes' decision-making process
Daou, Lindos; Sarkis, Nada; Nader, Youssef - In: International journal of sport management and marketing … 18 (2018) 5, pp. 402-416
Persistent link: https://www.econbiz.de/10011989452
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Young consumers' esposure to alcohol sponsorship in sport
Kelly, Sarah; Ireland, Michael; Alpert, Frank; Mangan, … - In: International journal of sports marketing & sponsorship 16 (2014/15) 2, pp. 83-102
Persistent link: https://www.econbiz.de/10011288542
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Creating value through membership and participation in sport fan consumption communities
Hedlund, David P. - In: European Sport management quarterly : ESMQ 14 (2014) 1, pp. 50-71
Persistent link: https://www.econbiz.de/10010337060
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Brand community integration in a niche sport : a league-wide examination of online and offline involvement in minor league soccer in North America
Warren, Clinton J.; Brownlee, Eric A. - In: International journal of sport management and marketing … 13 (2013) 3/4, pp. 158-172
Persistent link: https://www.econbiz.de/10010391208
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Online Piracy of Live Sports Telecasts in India
Sharma, Seemantani - 2018
This article highlights the limited protection available to sports webcasters and organizers against online piracy of … their webcasts under the Indian copyright law. It posits that with growing popularity of digital viewership of sports events …, this lacuna has created an uneven playing field between sports broadcasters and webcasters, which has an overall negative …
Persistent link: https://www.econbiz.de/10012927190
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The effects of high-tech cameras on sports consumers' viewing experiences : the moderating role of sports involvement
Jang, Wonseok; Kim, Young Jun; Chang, Kyungro; Kim, Taehee - In: International journal of sports marketing & sponsorship 23 (2022) 1, pp. 59-74
Persistent link: https://www.econbiz.de/10012797838