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A Negative Actor Engagement Scale for Online Knowledge-Sharing Platforms

Li, Loic (Pengtao); Bentham, Catherine; Juric, Biljana; … - 2022

Prior research shows that negative engagement is conceptually different from positive engagement, and necessitates further understanding and measurement instruments. This study reports a series of four studies leading to conceptualization, development, and validation of a negative actor...

Persistent link: https://www.econbiz.de/10013293212

Engagement platforms in social entrepreneurial ecosystems

Fehrer, Julia; Baker, Jonathan J.; Brodie, Roderick J. - In: Perspektiven des Dienstleistungsmanagements : aus Sicht …, (pp. 153-172). 2020

Persistent link: https://www.econbiz.de/10012224489

Editorial: How to get great research cited

Lindgreen, Adam; Di Benedetto, C. Anthony; Brodie, … - In: Industrial marketing management : the international … 89 (2020), pp. A1-A7

Persistent link: https://www.econbiz.de/10012288739

Digital content marketing in business markets : activities, consequences, and contingencies along the customer journey

Terho, Harri; Mero, Joel; Siutla, Lotta; Jaakkola, Elina - In: Industrial marketing management : the international … 105 (2022), pp. 294-310

Persistent link: https://www.econbiz.de/10013494024

Collective empowerment in online communities : conceptualization, scale refinement, and validation

Long Thang Van Nguyen; Conduit, Jodie; Lu, Vinh Nhat; … - In: Journal of marketing theory and practice : JMTP 28 (2020) 3, pp. 301-317

Persistent link: https://www.econbiz.de/10012483469

Creating, contributing and consuming behaviour : how rational and affective appeals in social media facilitate engagement

Dolan, Rebecca; Conduit, Jodie; Fahy, John - In: Contemporary issues in social media marketing, (pp. 102-116). 2018

Persistent link: https://www.econbiz.de/10011715076

Social media : communication strategies, engagement and future research directions

Dolan, Rebecca; Conduit, Jodie; Fahy, John; Goodman, Steve - In: International journal of wine business research : IJWBR 29 (2017) 1, pp. 2-19

Persistent link: https://www.econbiz.de/10011704087

Engagement in online communities : implications for consumer price perceptions

Long Thang Van Nguyen; Conduit, Jodie; Lu, Vinh Nhat; … - In: Journal of strategic marketing 24 (2016) 3/4, pp. 241-260

Persistent link: https://www.econbiz.de/10011591960

Social media engagement behaviour : a uses and gratifications perspective

Dolan, Rebecca; Conduit, Jodie; Fahy, John; Goodman, Steve - In: Journal of strategic marketing 24 (2016) 3/4, pp. 261-277

Persistent link: https://www.econbiz.de/10011591971

Engagement valence duality and spillover effects in online brand communities

Bowden, Jana; Conduit, Jodie; Hollebeek, Linda D.; … - In: Journal of service theory and practice : JSTP 27 (2017) 4, pp. 877-897

Persistent link: https://www.econbiz.de/10011730673