Svirak, Nikola; Urbánek, Tomáš - In: Scientific papers of the University of Pardubice 31 (2023) 1, pp. 1-9
The popularity of social media is expanding, and so is the interaction between towns and residents. Municipalities in the Czech Republic rely heavily on Facebook as a direct communication medium with citizens. The main goal of this research is to assess the drivers of municipal social media...