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How to deeply understand the voice of the customer? : a proposal for a synthesis of techniques for analyzing online reviews in the hospitality industry
Thien Le; Thanh Ho; Van-Ho Nguyen; Hoanh-Su Le - In: Journal of hospitality and tourism insights 7 (2024) 3, pp. 1435-1455
Persistent link: https://www.econbiz.de/10015052943
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Five areas to advance branding theory and practice
Melewar, T. C.; Bang, Nguyen - In: The journal of brand management : an international journal 21 (2014) 9, pp. 758-769
Persistent link: https://www.econbiz.de/10010514116
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Brand innovation and social media : knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
Bang, Nguyen; Yu, Xiaoyu; Melewar, T. C.; Chen, Junsong - In: Industrial marketing management : the international … 51 (2015), pp. 11-25
Persistent link: https://www.econbiz.de/10011422679
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Corporate impression formation in online communities : a qualitative study
Willi, Christine Hallier; Bang, Nguyen; Melewar, T. C.; … - In: Qualitative market research : an international journal 17 (2014) 4, pp. 410-440
Persistent link: https://www.econbiz.de/10010430667
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Exploring the role of the online customer experience in firms' multi-channel strategy : an empirical analysis of the retail banking services sector
Klaus, Philipp; Bang, Nguyen - In: Journal of strategic marketing 21 (2013) 5, pp. 429-442
Persistent link: https://www.econbiz.de/10009781100
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Impact of perceived social media marketing activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh; Bang, Nguyen; Melewar, T. C. - In: International journal of internet marketing and … 12 (2018) 3, pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
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Conceptualising and validating the social capital construct in consumer-initiated online brand communities (COBCs)
Li, Stacey; Modi, Pratik; Wu, Meng-Shan; Chen, Cheng-Hao; … - In: Technological forecasting & social change : an … 139 (2019), pp. 303-310
Persistent link: https://www.econbiz.de/10012132520
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Stimulating consumer community creation through a co-design approach
Storvang, Pia; Haug, Anders; Bang, Nguyen - In: International journal of market research 62 (2020) 2, pp. 176-194
Persistent link: https://www.econbiz.de/10012214133
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Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Khian Sin Ong; Bang, Nguyen; Sharifah Faridah Syed Alwi - In: The international journal of bank marketing : IJBM 35 (2017) 3, pp. 370-390
Persistent link: https://www.econbiz.de/10011731393