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"Yes, I know you" : the role o...
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Social Web
Consumer behaviour
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Customer integration
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International journal of electronic commerce : IJEC
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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The journal of services marketing
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ECONIS (ZBW)
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Servicing through digital interactions andwell-being in virtual communities
Chou, Cindy Yunhsin
;
Leo, Wei Wei Cheryl
;
Chen, Tom
- In:
The journal of services marketing
36
(
2022
)
2
,
pp. 217-231
Persistent link: https://www.econbiz.de/10013407477
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2
Virtual community loyalty : an interpersonal-interaction perspective
Shen, Yung-cheng
;
Huang, Chun-yao
;
Chu, Chia-hsien
; …
- In:
International journal of electronic commerce : IJEC
15
(
2010/11
)
1
,
pp. 49-73
Persistent link: https://www.econbiz.de/10008758847
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3
Meme marketing on social media : the role of informational cues of brand memes in shaping consumers' brand relationship
Shen, Yung-Cheng
;
Lee, Crystal T.
;
Lin, Wen-Ya
- In:
Journal of research in interactive marketing : …
18
(
2024
)
4
,
pp. 588-610
Persistent link: https://www.econbiz.de/10015062823
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