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Investigating the impact of social media images' value, consumer engagement, and involvement on eWOM of a tourism destination : a transmittal mediation approach
Abbasi, Amir Zaib; Tsiotsou, Rodoula H.; Khalil Hussain; … - In: Journal of retailing and consumer services 71 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014265687
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From dreaming to believing : a review of consumer engagement behaviours with brands' social media content across the holiday travel process
Creevey, Dean; Kidney, Etain; Mehta, Glenn - In: Journal of travel and tourism marketing 36 (2019) 6, pp. 679-691
Persistent link: https://www.econbiz.de/10012179457
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How do destination management organization-led postings facilitate word-of-mouth communications in online tourist communities? : a content analysis of China's 5A-class tourist reso...
Niu, Yongge; Wang, Cheng Lu; Yin, Shimin; Niu, Yixuan - In: Journal of travel and tourism marketing 33 (2016) 7/9, pp. 929-948
Persistent link: https://www.econbiz.de/10011627330
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The impact of millennium floods on vacation decisions in a coastal tourism destination : the case of South Carolina, USA
Wang, Chuhan; Sirakaya-Turk, Ercan; Aydin, Serdar - In: Tourism analysis : an interdisciplinary tourism & … 24 (2019) 2, pp. 193-211
Persistent link: https://www.econbiz.de/10012111335
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Utilitarian and hedonic values of eWOM media and online booking decisions for tourist destinations in India
Tariyal, Amit; Bisht, Swati; Rana, Vinay; Roy, Santanu; … - In: Journal of open innovation : technology, market, and … 8 (2022) 3, pp. 1-17
In this contemporary world, electronic word of mouth (eWOM) platforms (or media) have become a prerequisite information … and hedonic determinants, and analyses their influence on the perceived usefulness (PU) of eWOM media and subsequent … of PU of eWOM media on OBD varies according to gender. A conceptual model was introduced based on data analysis done …
Persistent link: https://www.econbiz.de/10013368917
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Tourists' booking behavior : online social media perspectives
Ghaedi, Mohammadreza - In: Journal of promotion management : innovations in … 28 (2022) 6, pp. 702-728
Persistent link: https://www.econbiz.de/10013277301
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Effects of the intensity of use of social media on brand equity : an empirical study in a tourist destination
Stojanovic, Igor; Andreu, Luisa; Curras-Perez, Rafael - In: European journal of management and business economics : … 27 (2018) 1, pp. 83-100
Persistent link: https://www.econbiz.de/10011823878
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Investigating antecedents and moderating factors of consumer's acceptance and adoption of online-received recommendations on social media : an empirical analysis
Georgi, Dominik; Tuzovic, Sven - In: International journal of internet marketing and … 10 (2016) 1/2, pp. 90-112
Persistent link: https://www.econbiz.de/10011581532
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The influence process of electronic word-of-mouth on traveller's visit intention : a conceptual framework
Wang, Ping - In: International journal of networking and virtual … 16 (2016) 1, pp. 25-37
Persistent link: https://www.econbiz.de/10011585200
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Motives, modes of participation, and loyalty intentions of Facebook tourism brand page consumers
Ben-Shaul, Michal; Reichel, Arie - In: Journal of travel research : a quarterly publication of … 57 (2018) 4, pp. 453-471
Persistent link: https://www.econbiz.de/10011915445