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Social Web
Consumer behaviour
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of marketing
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ECONIS (ZBW)
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Improvised marketing interventions in social media
Borah, Abhishek
;
Banerjee, Sourindra
;
Lin, Yu-Ting
; …
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 69-91
Persistent link: https://www.econbiz.de/10012176563
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2
Why recommend a brand face-to-face but not on Facebook? : how word-of-mouth on online social sites differs from traditional word-of-mouth
Eisingerich, Andreas B
;
Chun, HaeEun Helen
;
Liu, Yeyi
; …
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
1
,
pp. 120-128
Persistent link: https://www.econbiz.de/10010485541
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