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Leveraging consumer behavior and psychology in the digital economy
Mohd Suki, Norazah (ed.); Norbayah Mohd Suki (ed.) - 2020
""This book provides current research on topics relevant to consumer behavior, consumer psychology, consumer value …, customer satisfaction, and loyalty. It also examines how to best utilize this research on consumer behavior and psychology in …
Persistent link: https://www.econbiz.de/10012394693
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The dark side of social media : a consumer psychology perspective
Scheinbaum, Angeline Close (ed.) - 2018
Foreword: the bright side of social media / Ashesh Mukherjee -- Foreword: the dark side of social media / Leyland Pitt -- A framework for the dark side of social media -- A framework for the dark side of social media : from digital drama to digital over-engagement / Angeline Close Scheinbaum --...
Persistent link: https://www.econbiz.de/10011664082
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Leveraging consumer behavior and psychology in the digital economy
Mohd Suki, Norazah (ed.); Norbayah Mohd Suki (ed.) - 2020
""This book provides current research on topics relevant to consumer behavior, consumer psychology, consumer value …, customer satisfaction, and loyalty. It also examines how to best utilize this research on consumer behavior and psychology in …
Persistent link: https://www.econbiz.de/10012135431
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The darker side of social media : consumer psychology and mental health
Scheinbaum, Angeline Close (ed.) - 2024 - Second edition
Persistent link: https://www.econbiz.de/10015068596
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Quantitative research methods in consumer psychology : contemporary and data driven approaches
Hackett, Paul (ed.) - 2019
Quantitative research : its place in consumer psychology / Cathrine V. Jansson-Boyd -- Using contemporary quantitative …
Persistent link: https://www.econbiz.de/10013180290
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The dark side of social media : a consumer psychology perspective
Scheinbaum, Angeline Close (ed.) - 2018 - First edition.
Foreword: the bright side of social media / Ashesh Mukherjee -- Foreword: the dark side of social media / Leyland Pitt -- A framework for the dark side of social media -- A framework for the dark side of social media : from digital drama to digital over-engagement / Angeline Close Scheinbaum --...
Persistent link: https://www.econbiz.de/10013180035
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Quantitative research methods in consumer psychology : contemporary and data-driven approaches
Hackett, Paul M. W. (ed.) - 2019
Persistent link: https://www.econbiz.de/10011878514
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Konsumentenpsychologie
Spieß, Erika - 2013
Spiess umreisst grundlegende Erkenntnisse aus der allgemeinen, der Persönlichkeits- und der Sozialpsychologie und bezieht diese auf den Kontext des Konsumenten sowie den Prozess des Kaufens und Verkaufens. In Teil 2 werden dann neuere Aspekte der Konsumwelt und des Konsumentenverhaltens...
Persistent link: https://www.econbiz.de/10014005344
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A netnographic study of eWOM motivations to articulate dining experiences
Chung, Jin-young; Kim, Yeong Gug - In: Journal of internet commerce 14 (2015) 4, pp. 455-475
Persistent link: https://www.econbiz.de/10011432518
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Why people participate actively in virtual communities?
Liao, Yichen; Deng, Cuini - In: International journal of Chinese culture and management … 3 (2013) 3, pp. 242-253
Persistent link: https://www.econbiz.de/10009791528