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Social Web
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
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ECONIS (ZBW)
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Virtuelle Brand Communities zur Markenprofilierung : der Einsatz virtueller Brand Communities zur Stärkung der Marke-Kunden-Beziehung
Stichnoth, Fabian
-
2008
Persistent link: https://www.econbiz.de/10009665209
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Internetbasierte Kommunikationsinstrumente zur Markenprofilierung
Burmann, Christoph
;
Stichnoth, Fabian
;
Becker, Christian
- In:
Social Web im Tourismus : Strategien - Konzepte - …
,
(pp. 363-378)
.
2010
Persistent link: https://www.econbiz.de/10008652749
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