Similar Search Results

Dougherty, Candidus - 2008

In this article, we discuss how trademark law might apply to virtual worlds and virtual economies. In Part I, we consider how trademark infringement in virtual worlds resembles and differs from trademark infringement in other media. In Part II, we look at the various business models of...

Persistent link: https://www.econbiz.de/10012772720

Online brand protection

Chikada, Akino; Gupta, Anil - In: Handbook of research on counterfeiting and illicit trade, (pp. 340-365). 2017

Persistent link: https://www.econbiz.de/10011750957

Social Media Amplify Consumer Investment in Trademarks

Gerhardt, Deborah R. - 2012

trademark doctrine, every brand is built by a community, not by its proprietor alone. I previously described this phenomenon as … affect brand value by publishing positive and negative commentary. If corporate brand owners want to take advantage of social … changing traditional notions of what it means to acquire goodwill in a mark. Brand owners no longer work alone to craft the …

Persistent link: https://www.econbiz.de/10014169746

Re-branding brand genericide

Cova, Bernard - In: Business horizons 57 (2014) 3, pp. 359-369

Persistent link: https://www.econbiz.de/10010359481

Brand engagement on social media : will firms' social media efforts influence search engine advertising effectiveness?

Yang, Shuai; Lin, Shan; Carlson, Jeffrey R.; Ross, … - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 526-557

Persistent link: https://www.econbiz.de/10011483113

Can Content Survive Online?

Lichtman, Douglas - 2010

The music, publishing and motion picture industries are each today struggling to identify new business models that might replace existing mechanisms for funding professional content. In this podcast, we consider the legal and strategic roadblocks that might stand in the way. Guests include: Brad...

Persistent link: https://www.econbiz.de/10013142727

The Dark Web and Employer Liability

Schein, David D - 2019

The World Wide Web (“WWW”) is a dominant force in the lives of many. It provides access to a range of services and information from email access to shopping to social media to instant information on search engines like Google. For most persons using the WWW, this is all that there is to the...

Persistent link: https://www.econbiz.de/10012898086

A semantics-based method for clustering of Chinese web search results

Zhang, Hui; Wang, Deqing; Wang, Li; Bi, Zhuming; Chen, Yong - In: Enterprise information systems 8 (2014) 1, pp. 147-165

Persistent link: https://www.econbiz.de/10010237630

Search and social : the definitive guide to real-time content marketing

Garner, Rob - 2013

Persistent link: https://www.econbiz.de/10009754107

Erfolgreiche Websites : SEO, SEM, Online-Marketing, Usability

Keßler, Esther; Rabsch, Stefan; Mandić, Mirko - 2019 - 4., aktualisierte und erweiterte Auflage

Das komplette Online-Marketing-Wissen in einem Band! Google Ads, Web Analytics, Social Media Marketing Inkl. Influencer-Marketing und Facebook-Ads Ideal für Agenturen, Studium und Ausbildung! Was macht andere Websites erfolgreich und wie kann ich meine Website ganz nach vorne bringen? Wie nutze...

Persistent link: https://www.econbiz.de/10011842179