Narrow search
Showing 1 - 10 of 2,043
Cover Image
Komunikacja rynkowa : kultura, perswazja, technologia
Waśkowski, Zygmunt (contributor) - 2011
Persistent link: https://www.econbiz.de/10009535386
Cover Image
Differences in the city branding of European capitals based on online vs. offline sources of information
Molina, Arturo; Fernández, Alejandra C.; Gómez, Mar; … - In: Tourism management : research, policies, practice 58 (2017), pp. 28-39
Persistent link: https://www.econbiz.de/10011634629
Cover Image
Journal of Brand Management : year end review 2018
Powell, Shaun M. - In: The journal of brand management : an international journal 25 (2018) 6, pp. 494-499
Persistent link: https://www.econbiz.de/10011962800
Cover Image
Tourism co-creation in place branding : the role of local community
Leal, Miguel Martim; Casais, Beatriz; Proença, João F. - In: Tourism review 77 (2022) 5, pp. 1322-1332
Persistent link: https://www.econbiz.de/10013369027
Cover Image
The clustering of city images on Instagram : a comparison between projected and perceived images.
Paül i Agustí, Daniel - In: Journal of destination marketing & management 20 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012588629
Cover Image
City image, city brand personality and generation Z residents' life satisfaction under economic crisis : predictors of city-related social media engagement
Priporas, Constantinos-Vasilios; Stylos, Nikolaos; … - In: Journal of business research : JBR 119 (2020), pp. 453-463
Persistent link: https://www.econbiz.de/10012417028
Cover Image
Building city brand through social media : the effect of social media brand community on brand image
Muinonen, Linda Lea Elisabet; Kumar, Ashish - In: Strategic place branding methodologies and theory for …, (pp. 181-201). 2017
Persistent link: https://www.econbiz.de/10011692495
Cover Image
Tourism marketing for cities and towns : using social media and branding
Kolb, Bonita M. - 2017 - Second edition.
1. Developing a marketing plan for tourism to cities and towns -- 2. Building community support for tourism development -- 3. Analyzing the city or town as a tourism product -- 4. Analyzing the internal and external environment -- 5. Determining marketing strategy using SWOT analysis -- 6....
Persistent link: https://www.econbiz.de/10013181499
Cover Image
The role of Instagram in the UNESCO's creative city of gastronomy : a case study of Macau
Yu, Chung-En; Sun, Runsheng - In: Tourism management : research, policies, practice 75 (2019), pp. 257-268
Persistent link: https://www.econbiz.de/10012063600
Cover Image
Developing a conceptual model for examining social media marketing effects on brand awareness and brand image
Cheung, Man Lai; Pires, Guilherme D.; Rosenberger, Philip J. - In: International journal of economics and business research 17 (2019) 3, pp. 243-261
Persistent link: https://www.econbiz.de/10012021617