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The mediating effect of trust on consumer behavior in social media marketing environments

Karunasingha, Aloka; Abeysekera, Nalin - In: South Asian journal of marketing 3 (2022) 2, pp. 135-149

Purpose - The main purpose of this study is to investigate the mediating effect of trust on the relationship between consumers' social motivation and online purchase intentions in the context of social media marketing in the fashion industry of Sri Lanka. Design/methodology/approach - The sample...

Persistent link: https://www.econbiz.de/10014226240

Impact of firm-created and user-generated social media marketing on customers' purchase intention in the fashionwear industry : evidence from Sri Lanka

Sandunima, Kaluarachchi Chamodi; Jayasuriya, Nisha - In: South Asian journal of marketing 5 (2024) 1, pp. 61-73

Purpose - This study aims to investigate the relative impact of firm-created (FC) and user-generated (UG) social media marketing communication on fashionwear customers' purchase intention (CPI) in Sri Lanka. The primary objective is to identify the influence of social media marketing on the...

Persistent link: https://www.econbiz.de/10015049736

Revisiting the antecedent of electronic word-of-mouth (eWOM) during COVID-19 pandemic

Rani, Anshu; Shivaprasad H. N. - In: Decision : official journal of Indian Institute of … 48 (2021) 4, pp. 419-432

Persistent link: https://www.econbiz.de/10012796387

Antecedents and consequences of panic buying : the case of COVID-19

Prentice, Catherine; Quach, Sara; Thaichon, Park - In: International journal of consumer studies 46 (2022) 1, pp. 132-146

Persistent link: https://www.econbiz.de/10012808005

Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations

Mahmoud, Ali B.; Ball, Joan P.; Rubin, Daniel; Fuxman, … - In: Journal of marketing communications 28 (2022) 8, pp. 864-888

Persistent link: https://www.econbiz.de/10013493048

Changing consumer behaviour during the pandemic period : the rise of digital transformation

Villi, Bilge - In: Managing risk and decision making in times of economic …, (pp. 173-185). 2022

Persistent link: https://www.econbiz.de/10013552455

Changing behaviours of Gen Z in the COVID-19 endemic era : do we need to change marketing approach?

Srivastava, R. K.; Bhanot, Sandeep - In: International journal of Indian culture and business … 32 (2024) 3, pp. 376-391

Persistent link: https://www.econbiz.de/10015064709

Consumer behavior in digital era : impact of COVID 19

Rahmanov, Farhad; Mursalov, Mursalov; Rosokhata, Anna - In: Marketing i menedžment innovacij : m&mi (2021) 2, pp. 243-251

Persistent link: https://www.econbiz.de/10013161896

Digital transformation and usability : user acceptance of Tawakkalna application during Covid-19 in Saudi Arabia

AlGothami, Sammar Saad; Saeed, Saqib - In: Pandemic, lockdown, and digital transformation : …, (pp. 95-109). 2021

Persistent link: https://www.econbiz.de/10012820994

Exploring the problematic consumption of digital platforms during the COVID-19 pandemic among university students in Africa

Nyamadi, Makafui; Tsibolane, Pitso - In: Digital innovations, business and society in Africa : …, (pp. 229-249). 2022

Persistent link: https://www.econbiz.de/10012821195

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