Narrow search
Showing 1 - 4 of 4
Cover Image
A generational investigation and sentiment and emotion analyses of female fashion brand users on Instagram in Sub-Saharan Africa
Mahmoud, Ali B.; Hack-Polay, Dieu; Grigoriou, Nicholas; … - In: The journal of brand management : an international journal 28 (2021) 5, pp. 526-544
Persistent link: https://www.econbiz.de/10012601213
Cover Image
Modelling socio-digital customer relationship management in the hospitality sector during the pandemic time
Mahmoud, Ali B.; Berman, Alexander; Shehnaz Tehseen; … - In: Handbook of research on consumer behavior change and …, (pp. 169-191). 2022
Persistent link: https://www.econbiz.de/10013334813
Cover Image
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.; Ball, Joan P.; Rubin, Daniel; Fuxman, … - In: Journal of marketing communications 28 (2022) 8, pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Cover Image
Creative methodologies for understanding a creative industry
Fuller, Ted; Warren, Lorraine; Norman, Sally Jane - In: Entrepreneurship and the creative economy : process, …, (pp. 79-96). 2011
Persistent link: https://www.econbiz.de/10009267122