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The effect of social media marketing on consumers' purchase intention of organic food : the role of perceived value, trust and social identity
Bee Lian Song; Liew, Chee Yoong; Muthaloo Subramaniam; … - In: International journal of electronic marketing and … 15 (2024) 5, pp. 519-540
Persistent link: https://www.econbiz.de/10015064018
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Online impulse buying of organic food : a moderated (website personality) mediation (social appeal) process
Tariq, Anum; Wang, Changfeng; Tanveer, Yasir; Akram, Umair - In: International journal of information systems and change … 11 (2019) 1, pp. 3-24
Persistent link: https://www.econbiz.de/10012140216
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Social media, customer relationship management, and consumers' organic food purchase behavior
Chronis, Evelyn; Lu, Qiang; Miller, Rohan - In: Strategic customer relationship management in the age …, (pp. 198-215). 2015
Persistent link: https://www.econbiz.de/10011399231
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Generation Z and Indonesian social commerce : unraveling key drivers of their shopping decisions
Hidayanto, Achmad Nizar; Chairote Yaiprasert - In: Journal of open innovation : technology, market, and … 10 (2024) 2, pp. 1-10
The landscape of social media has greatly evolved, which created new opportunities, especially in the field of e-commerce. This has led to the development of social commerce (s-commerce), where social media is used for online shopping and business activities, especially for Generation Z (Gen-Z)....
Persistent link: https://www.econbiz.de/10014581592
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What can influence the consumers' online word-of-mouth? : an online gaming perspective
Liao, Shu-hsien; Chung, Yu-chun; Chang, Wen-jung - In: International journal of services technology and management 19 (2013) 4/5/6, pp. 278-293
Persistent link: https://www.econbiz.de/10009791681
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Social media marketing and consumer behaviour in the new normal : the relationship between content and interaction
Çil, Ebru; Erkan, İsmail; Mogaji, Emmanuel - In: International journal of internet marketing and … 19 (2023) 3/4, pp. 328-349
Persistent link: https://www.econbiz.de/10014442625
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Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria; Pagani, Margherita; Barbarossa, Camilla; … - In: The journal of product & brand management 24 (2015) 7, pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
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Customers' perspectives on marketing mix elements in social media-based purchases
Bình Nghiêm-Phú - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 81-97
Persistent link: https://www.econbiz.de/10013041201
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Negative eWOM on social media : role of individual, contextual and social determinants
Sharma, Isha; Jain, Kokil - In: International journal of internet marketing and … 14 (2020) 4, pp. 377-398
Persistent link: https://www.econbiz.de/10012512664
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Building team brand equity through perceived CSR : the mediating role of dual identification
Kim, Sungkyung; Manoli, Argyro Elisavet - In: Journal of strategic marketing 30 (2022) 3, pp. 281-295
Persistent link: https://www.econbiz.de/10013284052