Similar Search Results

Brands are calling your AVATAR in Metaverse : a study to explore XR-based gamification marketing activities & consumer-based brand equity in virtual world

Arya, Vikas; Sambyal, Rachita; Sharma, Anshuman; … - In: Journal of consumer behaviour 23 (2024) 2, pp. 556-585

Persistent link: https://www.econbiz.de/10014507379

The dark and bright side of online consumer behavior : editorial

Thaichon, Park; Hwa, Jacky Cheah Jun; Hiram Ting - In: Journal of consumer behaviour 21 (2022) 3, pp. 445-449

Persistent link: https://www.econbiz.de/10013275500

Exploring the effectiveness of emotional and rational user-generated contents in digital tourism platforms

Cheung, Man Lai; Leung, Wilson Ka-shing; Cheah, Jun-Hwa; … - In: Journal of vacation marketing 28 (2022) 2, pp. 152-170

Persistent link: https://www.econbiz.de/10013257571

Investigating the role of social media marketing on value co-creation and engagement : an empirical study in China and Hong Kong

Cheung, Man Lai; Pires, Guilherme D.; Rosenberger, … - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 2, pp. 118-131

Persistent link: https://www.econbiz.de/10012668415

Fact or fake : information, misinformation and disinformation via social media

Lim Xin Jean; Quach, Sara; Thaichon, Park; Hwa, Jacky … - In: Journal of strategic marketing 32 (2024) 5, pp. 659-664

Persistent link: https://www.econbiz.de/10014553349

Special issue: the dark and bright side of online consumer behaviour

Thaichon, Park (ed.); Cheah, Jun-Hwa (ed.); Ting, Hiram (ed.) - 2022

Persistent link: https://www.econbiz.de/10013275517

A multi-analytic approach to predict social media marketing influence on consumer purchase intention

Sharma, Anshuman; Fadahunsi, Akinola; Abbas, Haidar; … - In: Journal of Indian business research 14 (2022) 2, pp. 125-149

Persistent link: https://www.econbiz.de/10013288091

Does the Brand Value Build on Online Communities Influence Customers to Buy Green Products? Role of Brand Credibility as a Mediator and Trust on the Brand as a Moderator to This Re...

Arya, Vikas; Deepa, S. - 2020

Purpose: The main purpose of this research is to investigate the role of online communities to develop the brand value and consumers’ attachment with the green products. Also, the paper aims to study the role of brand credibility as a mediator towards the brand offering green...

Persistent link: https://www.econbiz.de/10014089931

Like it or not! : brand communication on social networking sites triggers consumer-based brand equity

Arya, Vikas; Paul, Justin; Sethi, Deepa - In: International journal of consumer studies 46 (2022) 4, pp. 1381-1398

Persistent link: https://www.econbiz.de/10013328299