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Social Web
Werbung
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11,267
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7,703
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Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
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Peter Lang GmbH
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International journal of advertising : the review of marketing communications
51
International journal of internet marketing and advertising : IJIMA
35
Journal of business research : JBR
27
Journal of promotion management : innovations in planning and applied research
27
Journal of advertising research
23
Journal of marketing communications
22
Journal of retailing and consumer services
20
International journal of advertising : the quarterly review of marketing communications
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Journal of current issues and research in advertising
12
Psychology & marketing
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of advertising : official publication of the American Academy of Advertising
10
Cogent business & management
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
Journal of advertising
7
Journal of electronic commerce research : JECR
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
CESifo working papers
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Marketing intelligence & planning
6
Young consumers : insight and ideas for responsible marketers
6
Journal of internet commerce
5
Journal of marketing
5
Journal of marketing management : MM
5
Journal of promotion management : JPM
5
Springer eBook Collection
5
European journal of marketing : EJM
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Information systems research : ISR
4
International journal of electronic commerce : IJEC
4
International journal of technology marketing : IJTMkt
4
Research
4
Technological forecasting & social change : an international journal
4
The journal of applied business research
4
The journal of brand management : an international journal
4
Advertising in new formats and media : current research and implications for marketers
3
Corporate communications : an international journal
3
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ECONIS (ZBW)
868
EconStor
2
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1
The influence of social media celebrity endorsement on beer and wine purchase behaviour
Calvo-Porral, Cristina
;
Rivaroli, Sergio
; …
- In:
International journal of wine business research
35
(
2023
)
3
,
pp. 390-412
Persistent link: https://www.econbiz.de/10014335884
Saved in:
2
Social media alcohol
advertising
among underage minors : effects of models' age
Alhabash, Saleem
;
Mundel, Juan
;
Deng, Tao
;
McAlister, …
- In:
International journal of advertising : the review of …
40
(
2021
)
4
,
pp. 552-581
Persistent link: https://www.econbiz.de/10012586679
Saved in:
3
The interaction effects of social norms and dissatisfaction toward drinking on willingness to visit and comment on binge drinking prevention Facebook
Lee, Yoon-Joo
;
Ahn, Hoyoung
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 813-833
Persistent link: https://www.econbiz.de/10011799611
Saved in:
4
Friend-zone with benefits : the parasocial
advertising
of Kim Kardashian
Lueck, Jennifer Anette
- In:
Journal of marketing communications
21
(
2015
)
2
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011302878
Saved in:
5
Personality types and Facebook
advertising
: an exploratory study
Clark, Lillian
;
Çallı, Levent
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 327-336
Persistent link: https://www.econbiz.de/10010385966
Saved in:
6
Korean consumer perspectives on social media
advertising
and intention to join brand pages
Muk, Alexander
;
Chung, Christina
;
Kim, Jonghoon
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
4
,
pp. 384-294
Persistent link: https://www.econbiz.de/10010438493
Saved in:
7
Blogs,
advertising
, and local-market movie box office performance
Gopinath, Shyam
;
Chintagunta, Pradeep K.
;
Venkataraman, …
- In:
Management science : journal of the Institute for …
59
(
2013
)
12
,
pp. 2635-2654
Persistent link: https://www.econbiz.de/10010234734
Saved in:
8
The impact of social media
advertising
on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
9
Consumer attitudes towards social network
advertising
: predictors and outcomes
Milakovic, Ivana Kursan
;
Mihić, Mirela
;
Boljat, Ivana
- In:
Market : review for marketing theory and practice
32
(
2020
),
pp. 83-97
Persistent link: https://www.econbiz.de/10012652686
Saved in:
10
Passing the Bechdel Test and the influence of Internet and social media
advertising
on seeing a new movie release
Fogel, Joshua
;
Criscione, Kara
- In:
The psychologist-manager journal : official journal of …
22
(
2020
)
3
,
pp. 67-77
Persistent link: https://www.econbiz.de/10012304000
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