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Determinants of customer loyalty for social networking sites
Gu, Rui; Oh, Lih-bin; Wang, KanLiang - In: Exploring the grand challenges for next generation …, (pp. 206-212). 2010
Persistent link: https://www.econbiz.de/10008900965
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Markenerfolg durch Brand Communities : eine Analyse der Wirkung psychologischer Variablen auf ökonomische Erfolgsindikatoren
Popp, Bastian - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009009286
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How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand
Chae, Heeju; Ko, Eunju; Han, Jinghe - In: Journal of global scholars of marketing science : … 25 (2015) 2, pp. 122-141
Persistent link: https://www.econbiz.de/10011302923
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Beyond loyalty : customer satisfaction, loyalty, and fortitude
Fraering, Martin; Minor, Michael - In: The journal of services marketing 27 (2013) 4, pp. 334-344
Persistent link: https://www.econbiz.de/10009788843
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An empirical study on continuance intention of mobile social networking services : integrating the IS success model, network externalities and flow theory
Gao, Lingling; Bai, Xuesong - In: Asia Pacific journal of marketing and logistics 26 (2014) 2, pp. 168-189
Persistent link: https://www.econbiz.de/10010349460
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Affective commitment and customer loyalty in crowdsourcing : antecedents, interdependencies, and practical implications
Schulten, Matthias Bernhard; Schaefer, Fabian - In: The international review of retail, distribution and … 25 (2015) 5, pp. 516-528
Persistent link: https://www.econbiz.de/10011534176
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How can social networking sites help build customer loyalty? : an empirical investigation
Chang, Chun-Ming; Hsu, Meng-Hsiang; Lee, Yi-Jung - In: Total quality management & business excellence : an … 27 (2016) 1/2, pp. 111-123
Persistent link: https://www.econbiz.de/10011555102
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Introducing branded communities in sport for building strong brand relations in social media
Popp, Bastian; Woratschek, Herbert - In: Sport management review 19 (2016) 2, pp. 183-197
Persistent link: https://www.econbiz.de/10011475594
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Consumer brand engagement in social networking sites and its effect on brand loyalty
Jayasingh, Sudarsan - In: Cogent business & management 6 (2019), pp. 1-22
Marketers today use social networking sites as their communication channel to promote their brands. There is a growing importance to this media to increase consumer’s online participation and engagement. The aim of this research it to identify the determinants of consumer brand engagement...
Persistent link: https://www.econbiz.de/10012622473
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Influences of place attachment and social media affordances on online brand community continuance
Wang, Kai; Tai, Jeffrey C. F.; Chang, Hsin-Lu - In: Information systems and e-business management : ISeB 19 (2021) 2, pp. 459-493
Persistent link: https://www.econbiz.de/10012616927