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Trash talk rebuffed : consumers' defense of companies criticized in online communities
Colliander, Jonas; Wien, Anders Hauge - In: European journal of marketing : EJM 47 (2013) 10, pp. 1733-1757
Persistent link: https://www.econbiz.de/10010201717
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Socially acceptable? : exploring consumer responses to marketing in social media
Colliander, Jonas - 2012
Persistent link: https://www.econbiz.de/10009766561
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The blog and the bountiful : exploring the effects of disguised product placement on blogs that are revealed by a third party
Colliander, Jonas; Erlandsson, Susanna - In: Journal of marketing communications 21 (2015) 2, pp. 110-124
Persistent link: https://www.econbiz.de/10011302877
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Twitter for two : investigating the effects of dialogue with customers in social media
Colliander, Jonas; Dahlén, Micael; Modig, Erik - In: International journal of advertising : the quarterly … 34 (2015) 2, pp. 181-194
Persistent link: https://www.econbiz.de/10011342940
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Following the fashionable friend : the power of social media : weighing the publicity effectiveness of blogs versus online magazines
Colliander, Jonas; Dahlén, Micael - In: Journal of advertising research 51 (2011) 1, pp. 313-320
Persistent link: https://www.econbiz.de/10009127041
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Vacation posts on Facebook : a model for incidental vicarious travel consumption
Marder, Ben; Archer-Brown, Chris; Colliander, Jonas; … - In: Journal of travel research : a quarterly publication of … 58 (2019) 6, pp. 1014-1033
Persistent link: https://www.econbiz.de/10012050703