Similar Search Results

Predicting social media performance metrics and evaluation of the impact on brand building : a data mining approach

Moro, Sérgio; Rita, Paulo; Vala, Vernardo - In: Journal of business research : JBR 69 (2016) 9, pp. 3341-3351

Persistent link: https://www.econbiz.de/10011514784

Online dating apps as a marketing channel : a generational approach

Rita, Paulo; Ramos, Ricardo F.; Moro, Sérgio; Mealha, Marta - In: European journal of management and business economics : … 30 (2021) 1, pp. 1-17

Purpose - This study aims to understand if an online dating app is considered an acceptable channel to conduct advertising activities and understand the differences between Generations X, Y and Z for such acceptance. Design/methodology/approach - A total of 411 Tinder users' reactions were...

Persistent link: https://www.econbiz.de/10012821997

Is this the beginning of the end for retail websites? : a professional perspective

Ramos, Ricardo F.; Rita, Paulo; Moro, Sérgio - In: International journal of internet marketing and … 15 (2021) 3, pp. 260-280

Persistent link: https://www.econbiz.de/10012598982

Impact of the rating system on sentiment and tone of voice : a Booking.com and TripAdvisor comparison study

Rita, Paulo; Ramos, Ricardo F.; Tiago, Maria Teresa Borges - In: International journal of hospitality management 104 (2022), pp. 1-12

Persistent link: https://www.econbiz.de/10013255965

A cross-cultural case study of consumers' communications about a new technological product

Moro, Sérgio; Pires, Guilherme D.; Rita, Paulo; … - In: Journal of business research : JBR 121 (2020), pp. 438-447

Persistent link: https://www.econbiz.de/10012417365

Users' brand page participation : a new construct to measure participation on social networking sites

Langaro, Daniela; Salgueiro, Maria de Fátima; Rita, Paulo - In: International journal of internet marketing and … 14 (2020) 2, pp. 135-151

Persistent link: https://www.econbiz.de/10012252807

A decision support system framework to track consumer sentiments in social media

Nave, Marta; Rita, Paulo; Guerreiro, João Pedro Silva … - In: Journal of hospitality marketing & management 27 (2018) 6, pp. 693-710

Persistent link: https://www.econbiz.de/10011919958

Factors influencing hotels' online prices

Moro, Sérgio; Rita, Paulo; Oliveira, Cristina - In: Journal of hospitality marketing & management 27 (2018) 4, pp. 443-464

Persistent link: https://www.econbiz.de/10011880439

On the relationship between consumer-brand identification, brand community, and brand loyalty

Coelho, Pedro Simões; Rita, Paulo; Santos, Zélia Raposo - In: Journal of retailing and consumer services 43 (2018), pp. 101-110

Persistent link: https://www.econbiz.de/10011883168

Do social networking sites contribute for building brands? : evaluating the impact of users' participation on brand awareness and brand attitude

Langaro, Daniela; Rita, Paulo; Salgueiro, Maria de Fátima - In: Journal of marketing communications 24 (2018) 2, pp. 146-168

Persistent link: https://www.econbiz.de/10011852935