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Bragging about online purchases : comparing consumer word-of-mouth among Hispanics and non-Hispanics groups
Chapa, Sindy; Korzenny, Felipe; Rodriguez-Mori, Howard - In: International journal of electronic marketing and … 8 (2017) 2, pp. 157-171
Persistent link: https://www.econbiz.de/10011796492
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Impact of national culture on e-recruitment practices in Luxembourg
Schinzel, Ursula - In: World review of entrepreneurship, management and … 12 (2016) 2/3, pp. 318-336
Persistent link: https://www.econbiz.de/10011573441
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Assessing the applicability of Hofstede's cultural dimensions for Global 500 corporations' Facebook profiles and content
Lo, Kevin D.; Waters, Richard D.; Christensen, Nicklas - In: Journal of communication management : an international … 21 (2017) 1, pp. 51-67
Persistent link: https://www.econbiz.de/10011600011
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Use of emerging social media platforms in reshaping the UAE Islamic banks' promotional strategies
Muhammad, Abid Mahmood; Basha, Mohamed Bilal; AlHafidh, Gail - In: Journal of Islamic marketing 15 (2024) 2, pp. 338-360
Persistent link: https://www.econbiz.de/10014470057
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Impact of social media marketing on purchasing intentions of luxury brands : the case of millennial consumers in the UAE
John, Ansey; Pujari, Vijay; Majumdar, Sudipa - In: International journal of electronic marketing and … 14 (2023) 3, pp. 275-293
Persistent link: https://www.econbiz.de/10014310039
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Impact of Social Media Marketing on Purchasing Intentions of Luxury Brands : The Case of Millennial Consumers in the UAE
John, Ansey; Pujari, Vijay; Majumdar, Sudipa - 2022
consumption. Primary research was carried out amongst the millennial generation consumers residing in the United Arab Emirates … recommendations since consumers were found to be strongly influenced by celebrities and advertisements on social media platforms …
Persistent link: https://www.econbiz.de/10013305589
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Does culture affect sentiments expressed in cruise tours' eWOM?
Buzova, Daniela; Sanz Blas, Silvia; Cervera-Taulet, Amparo - In: The service industries journal 39 (2019) 2, pp. 154-173
Persistent link: https://www.econbiz.de/10012203259
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Social media for social change : a transformative consumer research perspective
Kozinets, Robert V.; Belz, Frank; McDonagh, Pierre - In: Transformative consumer research for personal and …, (pp. 205-223). 2012
Persistent link: https://www.econbiz.de/10009260775
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Influences on food choices of urban Chinese teenagers
Veeck, Ann; Yu, Fang Grace; Yu, Hongyan; Veeck, Gregory; … - In: Young consumers : insight and ideas for responsible … 15 (2015) 4, pp. 296-311
Persistent link: https://www.econbiz.de/10010469437
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Influence of hedonic and utilitarian motivations on retailer loyalty and purchase intention : a facebook perspective
Anderson, Kelley C.; Knight, Dee K.; Pookulangara, Sanjukta - In: Journal of retailing and consumer services 21 (2014) 5, pp. 773-779
Persistent link: https://www.econbiz.de/10010407225