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The marketing effectiveness of social media in the hotel industry : a comparison of Facebook and Twitter
Leung, Xi Y.; Bai, Billy; Stahura, Kurt A. - In: Journal of hospitality & tourism research : JHTR ; the … 39 (2015) 2, pp. 147-169
Persistent link: https://www.econbiz.de/10011282983
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How motivation, opportunity, and ability impact travelers' social media involvement and revisit intention
Leung, Xi Y.; Bai, Billy - In: Journal of travel and tourism marketing 30 (2013) 1/2, pp. 58-77
Persistent link: https://www.econbiz.de/10009744640
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What drives Facebook fans to "like" hotel pages : a comparison of three competing models
Leung, Xi Y.; Tanford, Sarah - In: Journal of hospitality marketing & management 25 (2016) 3/4, pp. 314-345
Persistent link: https://www.econbiz.de/10011499221
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Attractive females versus trustworthy males : explore gender effects in social media influencer marketing in Saudi restaurants
Leung, Xi Y.; Sun, Jie; Asswailem, Abdulmohsen - In: International journal of hospitality management 103 (2022), pp. 1-9
Persistent link: https://www.econbiz.de/10013209269
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Bibliometrics of social media research : a co-citation and co-word analysis
Leung, Xi Y.; Sun, Jie; Bai, Billy - In: International journal of hospitality management 66 (2017), pp. 35-45
Persistent link: https://www.econbiz.de/10011810917
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The effects of Instagram social capital, brand identification and brand trust on purchase intention for small fashion brands : the generational differences
Kim, Jiyoung; Leung, Xi Y.; McKneely, Brittany - In: Journal of fashion marketing and management 27 (2023) 6, pp. 988-1008
Persistent link: https://www.econbiz.de/10014430534