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Paying it forward vs. rewarding reputation : mechanisms of generalized reciprocity
Baker, Wayne E.; Bulkley, Nathaniel - In: Organization science : a journal of the Institute for … 25 (2014) 5, pp. 1493-1510
Persistent link: https://www.econbiz.de/10010463546
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The ties that bind : social network principles in online communities
Ganley, Dale; Lampe, Cliff - In: Decision support systems : DSS ; the international journal 47 (2009) 3, pp. 266-274
Persistent link: https://www.econbiz.de/10003856258
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The nature of sellers' cyber credit in C2C e-commerce : the perspective of social capital
Liang, Kun; Jiang, Cuiqing; Lin, Zhangxi; Ning, Weihong - In: Electronic commerce research 17 (2017) 1, pp. 133-147
Persistent link: https://www.econbiz.de/10011699140
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The impact of business-to-business salespeople's social media use on value co-creation and cross/up-selling : the role of social capital
Itani, Omar S.; Badrinarayanan, Vishag; Rangarajan, Deva - In: European journal of marketing 57 (2023) 3, pp. 683-717
Persistent link: https://www.econbiz.de/10014225997
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Mobility of top marketing and sales executives in business-to-business markets : a social network perspective
Wang, Rui; Gupta, Aditya; Grewal, Rajdeep - In: Journal of marketing research : JMR 54 (2017) 4, pp. 650-670
Persistent link: https://www.econbiz.de/10011743743
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Locating experts using social media, based on social capital and expertise similarity
Huang, Shiu-Li; Lin, Sheng-Cheng; Hsieh, Ren-Jie - In: Journal of organizational computing and electronic commerce 26 (2016) 3, pp. 224-243
Persistent link: https://www.econbiz.de/10011552434
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Social-cultural-psychological perspectives on future word-of-mouth research
Yoon, Sung-Joon - In: Journal of global scholars of marketing science : … 28 (2018) 2, pp. 166-174
Persistent link: https://www.econbiz.de/10011891432
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Corporate blogging and job performance : effects of work-related and nonwork-related participation
Lu, Benjiang; Guo, Xunhua; Luo, Nianlong; Chen, Guoqing - In: Journal of management information systems : JMIS 32 (2015) 4, pp. 285-314
Persistent link: https://www.econbiz.de/10011491590
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The effect of social capital and altruism on seniors' revisit intention to social network sites for tourism-related purposes
Kim, Myung-Ja; Lee, Choong-Li; Bonn, Mark Andrew - In: Tourism management : research, policies, practice 53 (2016), pp. 96-107
Persistent link: https://www.econbiz.de/10011440032
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Social capital approach on Enterprise 2.0 : a multiple case study
Makkonen, Hannu V.; Virtanen, Kustaa - In: Technology analysis & strategic management 27 (2015) 10, pp. 1212-1225
Persistent link: https://www.econbiz.de/10011411893