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Can a rude waiter make your food less tasty? : social class differences in thinking style and carryover in consumer judgments
Lee, Jaehoon - In: Journal of consumer psychology : JCP : the official … 28 (2018) 3, pp. 450-465
Persistent link: https://www.econbiz.de/10011917273
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When people low in social class become a persuasive source of communication : social class of other donors and charitable donations
Cha, Moon-Kyung; Yi, Youjae; Lee, Jaehoon - In: Journal of business research : JBR 112 (2020), pp. 45-55
Persistent link: https://www.econbiz.de/10012230550
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Social class and conspicuous brand logo in gift choice
Lee, Jaehoon; Haderlie, Todd C.; Miyazaki, Anthony D.; … - In: Journal of consumer behaviour 23 (2024) 4, pp. 1739-1751
Persistent link: https://www.econbiz.de/10014633897