Purpose – This paper seeks to pinpoint the role played by social enterprises in the growth and mainstreaming of fair trade. Design/methodology/approach – The review encompasses seminal papers on the growth and mainstreaming of fair trade. Findings – A crucial role is played by social...

Purpose – This article aims to explore the role of organisational legitimacy in understanding the emergence and development of “cross‐sector collaboration” between social enterprises and corporations. Design/methodology/approach – An in‐depth case study of a long‐standing but...