Purpose – The purpose of this study is to analyse the impact of perceived enjoyment in advertising response in online social networks (OSN). The authors propose and test a structural model explaining response to OSN advertisements embracing perceived enjoyment, social influence and...

Aligned with research in the social capital and general health literature, a large body of evidence shows that older people who are more socially active have better cognitive integrity and are less vulnerable to cognitive decline. The present research addresses the question of whether the type...

A growing body of research suggests that a lack of social connectedness is strongly related to current depression and increases vulnerability to future depression. However, few studies speak to the potential benefits of fostering social connectedness among persons already depressed or to the...

Purpose – Buying behaviour can be interpreted as a signal of social identity. For example, individuals may purchase specific cars to indicate their social status and income, or they may dress in particular ways to show their taste in fashion or their membership in a social group. This paper...

Purpose – Despite the increasing importance of online social networks (OSN), there is little empirical research available to address different measurement scales derived from this new type of communication and interaction. The purpose of this study is to build on and extend the measurement...

Many public goods can be provided at different spatial levels. Evidence from social identity theory and in-group favoritism raises the possibility that where higher-level provision is more efficient, subjects’ narrow concern for local outcomes (parochialism) could harm efficiency. Building on...

The business founder’s social identity is crucial to explaining his or her behaviour and attitude in business decision-making. Drawing on three types of entrepreneurial social identity identified by Fauchart and Gruber (2011), this study examines how social identities influence the...